Quad/Graphics Inc., a leading marketing experience company, has introduced natural language prompting capabilities to its proprietary Audience Builder platform, powered by Snowflake’s Cortex AI. This advancement allows marketers to create sophisticated audience segments using simple conversational commands, eliminating the need for complex queries or technical expertise. The integration unlocks Quad’s vast data stack—covering 92% of U.S. households and 97% of adults—for faster, more precise audience targeting.
Quad’s Audience Builder, enhanced by Snowflake’s Cortex AI, streamlines the creation of highly targeted audience profiles by interpreting conversational prompts like “Build an audience of competitive bike riders in South Carolina.” The platform analyzes Quad’s data stack—billions of household data points—and enriches results with external demographic data, delivering resilient, actionable segments. George Forge, Senior Vice President of Client Technology & Product Development at Quad, stated, “By tapping Snowflake’s AI expertise for natural language prompts, we’re introducing a new level of innovation to our audience targeting process.”
Erin Foxworthy, Global Head of Marketing & Advertising at Snowflake, added, “Our collaboration with Quad is a testament to the power of AI to transform how marketers interact with their data,” highlighting the ease and precision this brings to brands.
Unlike volatile digital identifiers (e.g., emails, IP addresses), Quad’s household-centric data offers stability, covering 92% of U.S. households and 97% of adults. This enables deeper insights into consumer behaviors, passions, and content preferences, enhancing personalization across omnichannel campaigns. The platform supports media strategists, analysts, and planners in designing high-performing profiles, improving marketing mix measurement and incrementality.
Quad’s stock (QUAD) has seen volatility, with a 1-year range of $4.50–$9.125, reflecting broader market dynamics and its pivot from commercial printing to a data-driven marketing experience company. Recent moves include partnerships with Google Cloud for AI-driven personalization and acquisitions to boost postal savings. Despite a 10% revenue drop to $572M in Q2 2025, adjusted EPS rose 16.7% to $0.14, showing cost discipline. The 5.19% dividend yield is notable, though a negative payout ratio (-78.95%) raises sustainability questions.
This launch aligns with Quad’s MX Solutions Suite, integrating creative, production, and media solutions to reduce marketing friction and drive ROI for 2,100 clients, including 2,700+ brands via its Rise agency.
Quad (NYSE: QUAD) is a marketing experience company that helps brands make direct consumer connections, from household to in-store to online. Its MX Solutions Suite integrates creative, production, and media solutions across channels, supported by data-driven intelligence. Serving 2,100 clients across retail, CPG, financial services, and health, Quad employs 11,000 people in 11 countries and ranks among the top U.S. agency companies (Ad Age) and commercial printers (Printing Impressions).
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