Qlik, a global leader in data integration, quality, analytics, and AI, has been recognized as a Leader in the IDC MarketScape: Worldwide Business Intelligence and Analytics Platforms 2025 Vendor Assessment (doc #US52034725, July 2025). This accolade underscores Qlik’s ability to deliver trusted, actionable insights that drive enterprise decision-making and operational efficiency through its Qlik Cloud Analytics and Qlik Sense platforms.
The IDC MarketScape highlights the growing demand for business intelligence and analytics (BIA) solutions to enable “decision velocity” amid dynamic market conditions. Qlik addresses this by integrating high-speed, in-memory analytics, natural language querying, and GenAI-driven explanations, allowing users to explore data freely and trigger actions in workflows. Brendan Grady, General Manager, Analytics at Qlik, stated, “Leaders are asking for one thing: shorten the distance between a question and an action. We believe this recognition reflects what our customers are doing every day with Qlik.”
Qlik’s platform supports enterprises by:
Mikkel Hecht Hansen, Head of BI at Nordisk Film A/S, shared, “Qlik puts trusted insight into the tools our teams use all day. So planners, operators, and product managers can ask in plain language, see why the answer is recommended, and trigger the next step in the same flow with governance our security team trusts.”
Serving over 40,000 customers globally, Qlik’s platform-agnostic approach supports diverse data sources and use cases, from operational analytics to customer-facing products. Its developer-friendly APIs enable automation and measurable outcomes, aligning with the $26 billion BI and analytics market’s growth. The IDC MarketScape praises Qlik for its ability to operationalize AI responsibly, delivering insights where decisions occur.
For the full report, visit Qlik’s IDC MarketScape page.
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared.
Qlik converts complex data landscapes into actionable insights, driving strategic business outcomes. Serving over 40,000 global customers, our portfolio provides advanced, enterprise-grade AI/ML, data integration, and analytics. Our AI/ML tools, both practical and scalable, lead to better decisions, faster. We excel in data integration and governance, offering comprehensive solutions that work with diverse data sources. Intuitive analytics from Qlik uncover hidden patterns, empowering teams to address complex challenges and seize new opportunities. As strategic partners, our platform-agnostic technology and expertise make our customers more competitive.
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