Attentive, the AI marketing platform for 1:1 personalization, has launched a new portfolio of solutions designed to simplify marketing complexities and empower brands to foster authentic customer connections at scale. These updates, including Push notifications, enhanced AI personalization, and a revamped analytics dashboard, address evolving challenges like regulatory demands and emerging channels such as RCS.
The portfolio responds to industry turmoil, including economic uncertainty, OS-driven deliverability issues, and regulatory pressures, by unifying fragmented touchpoints into cohesive journeys. Nakul Narayan, Chief Product Officer of Attentive, stated, “We’re seeing unprecedented customer uncertainty collide with industry turmoil... We developed these solutions with our customers to simplify the complex because, when marketers can act fast and personalize effectively, customers feel understood and businesses grow.”
Attentive now supports Push notifications within mobile apps, extending personalized, mobile-identity-first campaigns. This integration transforms disjointed interactions into unified experiences, enabling brands to engage consumers directly where they spend time, enhancing relevance and conversion rates.
With enhanced product recommendation models for SMS and Email, Attentive leverages core AI advancements to deliver hyper-relevant campaigns effortlessly. This addresses the 96% consumer preference for personalization, driving growth without increased manual effort, and positions brands to capitalize on data for scalable, impactful messaging.
The rebuilt analytics dashboard consolidates performance data across channels, providing instant visibility into what's working. Marketers gain tools for real-time campaign adjustments, faster decision-making, and greater control, reflecting Attentive's focus on a user-friendly platform that minimizes time spent on execution.
The release incorporates over 100 customer-requested improvements, such as:
David Reinke, CEO of GLD, noted, “In Attentive we’ve found a partner that is going to impact our business in a very profound way. The work Attentive is doing with AI paired with our data is going to yield incredible impact over time.”
Attentive's new portfolio equips marketers to thrive amid change, simplifying operations while amplifying customer understanding and business results. For details, visit https://www.attentive.com/new-releases/the-comp...
Attentive® is the AI marketing platform for 1:1 personalization redefining how brands and people connect. Attentive turns messages into moments that drive action, revenue, and loyalty with powerful technology that unifies customer data, while providing the expert knowledge and unparalleled support that helps brands succeed.
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