Quad has partnered with Vistar Media to expand the digital in-store advertising capabilities of its In-Store Connect network. By integrating Vistar Media's ad server and supply-side platform, consumer packaged goods (CPG) brands can now programmatically purchase, place, and optimize ads on Quad's in-store retail media network. This collaboration aims to simplify the process for marketers to deploy advanced and targeted campaigns within retail environments, reaching shoppers at the point of purchase.
Quad partners with Vistar Media to enhance its In-Store Connect ad network.
Vistar's ad server and SSP are integrated into Quad's in-store solution.
CPG brands can now programmatically buy in-store ad inventory.
The platform enables real-time bidding and optimization for cost-effectiveness.
In-Store Connect utilizes digital signage and kiosks in retail locations.
The partnership aims to bridge the gap between online precision and in-store influence.
The integration of Vistar's advanced ad server and supply-side platform into Quad's In-Store Connect solution provides advertisers with precision and flexibility in purchasing in-store retail media network inventory. The automated programmatic bidding platform allows brands to bid on advertising spots in real-time, optimizing for both cost-effectiveness and target audience reach within milliseconds. This makes it easier for grocers and CPG companies to buy in-store ads on Quad's network.
"By integrating Vistar's technology, Quad is transforming brick-and-mortar stores into dynamic, real-time advertising channels. This partnership bridges the gap between online precision and in-store influence, delivering measurable results for advertisers and retailers alike," said George Forge, Senior Vice President of Client Technology & Product Development at Quad. "We're enabling brands to dynamically reach consumers with agile campaign management, transforming how they can show up in physical retail environments and stand out among heavy competition."
This partnership aligns with Quad's commitment to facilitating seamless consumer connections across both physical and digital environments. The In-Store Connect solution utilizes strategically placed digital signage and kiosks within retail locations, including in-aisle screens, endcap displays, and store-wide placements. This network enables brands to capture consumer attention at the critical moment of truth in retail, leading to increased brand recall, engagement, and ultimately, conversion.
"We're excited to partner with Quad to simplify and enhance how brands connect with shoppers in physical retail spaces," said Sean Cheyney, Head of Retail Media, Vistar Media. "By integrating with Vistar's Ad Server and SSP, Quad's In-Store Connect network now offers advertisers seamless access to thousands of brands and agencies worldwide."
Since its launch in 2024, In-Store Connect has rapidly expanded its regional presence to include locations of Homeland Stores and The Save Mart Companies. The platform provides advertisers with access to millions of shoppers, with plans for continued expansion across additional retail brands. Vistar Media is recognized as a leading global provider of out-of-home media technology, connecting media owners with buyers through its innovative platforms.
In conclusion, the collaboration between Quad and Vistar Media brings the power of programmatic advertising to the in-store environment, offering CPG brands a more efficient and targeted way to connect with consumers at the point of sale.
Quad is a marketing experience, or MX, company that helps brands make direct consumer connections, from household to in-store to online. The company does this through its MX Solutions Suite, a comprehensive range of marketing and print services that seamlessly integrate creative, production and media solutions across online and offline channels. Supported by state-of-the-art technology and data-driven intelligence, Quad simplifies the complexities of marketing by removing friction wherever it occurs along the marketing journey. The company tailors its uniquely flexible, scalable and connected solutions to each clients' objectives, driving cost efficiencies, improving speed-to-market, strengthening marketing effectiveness and delivering value on client investments.
Quad employs approximately 11,000 people in 11 countries and serves approximately 2,100 clients including industry leading blue-chip companies that serve both businesses and consumers in multiple industry verticals, with a particular focus on commerce, including retail, consumer packaged goods, and direct-to-consumer; financial services; and health. Quad is ranked among the largest agency companies in the U.S. by Ad Age, buoyed by its full-service media agency, Rise, and creative agency, Betty. Quad is also one of the largest commercial printers in North America, according to Printing Impressions.
For more information about Quad, including its commitment to operating responsibly, intentional innovation and values-driven culture, visit quad.com.
Vistar Media is the home of out-of-home (OOH). We provide brands, marketers and media owners with the world's first truly intelligent platform for buying and selling OOH media from dynamic, programmatic digital screens to high-impact traditional placements. By unifying the entire DOOH ecosystem, Vistar enables brands to capture a better kind of attention, reaching audiences with precision at scale through data-driven targeting and measurable results.
As the industry's largest marketplace for OOH transactions, Vistar offers a full suite of cutting-edge solutions, including a demand-side platform (DSP), supply-side platform (SSP), ad server, player, device management system and traditional OOH planning software.
Headquartered in New York and operating in over 35 global markets, Vistar is shaping the future of OOH pioneering innovation and setting the standard for excellence.
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