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G2, the leading software marketplace, has teamed up with Profound to empower B2B software companies with advanced answer engine optimization (AEO) and AI search marketing tools. This partnership integrates Profound’s AI visibility data into G2’s my.G2 dashboards, enabling go-to-market (GTM) teams to track and enhance their brand presence in large language models (LLMs).
G2 and Profound partner to enhance AEO and AI search strategies.
Profound’s AI visibility data integrates with G2’s my.G2 dashboards.
Track G2 citations in LLMs to optimize brand presence.
AI Visibility dashboard offers actionable insights for GTM teams.
Partnership aids B2B software firms in AI-driven buyer discovery.
G2 hosts Build Your Brand event on September 16 to share insights.
The collaboration between G2 and Profound equips B2B software companies to navigate the shift from traditional search engines to AI-driven search platforms. By integrating Profound’s AEO data, G2’s AI Visibility dashboard provides insights into how often and in what context G2 cites a company’s products in LLMs. This allows GTM teams to monitor their brand’s presence in AI search, identify high-impact product categories, and benchmark against competitors.
G2’s AI Visibility dashboard transforms AI discovery into a measurable performance channel. It highlights citation frequency, competitive standing, and top-performing prompts, offering built-in guidance like increasing recent reviews to boost visibility. “Over the past several years, we’ve observed a rise in self-serve research from B2B software buyers. Now, they’re increasingly turning to AI-first search over traditional search engines for this process,” said Godard Abel, Co-founder and CEO of G2. This tool enables real-time optimization of AI search traffic, helping companies stay ahead in buyer discovery.
Profound’s marketing platform empowers brands to control how AI represents them in search results. “At Profound, we’re seeing AI search reshape how companies are discovered in real time. Today, every brand needs to understand and control how AI interprets, cites, and recommends their products,” said James Cadwallader, Co-founder and CEO of Profound. With G2’s extensive reach as the most cited B2B software source in LLMs, this partnership enhances visibility in AI-powered discovery, critical for influencing buyer decisions.
G2’s position as the top-cited B2B software source across LLMs, ranking 4th on ChatGPT and 9th on Perplexity, underscores its influence in the software marketplace. The partnership with Profound strengthens G2’s ability to help thousands of companies, including industry leaders like Salesforce and Adobe, build their brand and drive growth through AI-driven strategies.
G2’s quarterly Innovation Event, Build Your Brand Blueprint, on September 16 at 11 a.m. ET, will provide further details on this partnership and other innovations. Attendees can explore how G2 and Profound are helping GTM teams adapt to the AI search era. Registration is open for live or on-demand access.
This partnership positions G2 and Profound as leaders in helping B2B software companies adapt to the evolving landscape of AI search and AEO. By providing actionable insights and tools, they enable brands to enhance visibility, engage buyers effectively, and drive business growth in a competitive market.
G2 is the world's largest and most trusted software marketplace. More than 100 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business, including Salesforce, HubSpot, Zoom, and Adobe.
AI is the new front door to every business. People no longer search; they ask AI. Profound is a new age marketing platform relied on by thousands of leaders globally to understand and control what AI says about their brand. Trusted by industry titans like Ramp, MongoDB, U.S. Bank, Chime, and DocuSign, Profound arms marketers with the tools to dominate in a future where AI agents, not blue links, define discovery. Win the zero-click internet with Profound.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.