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  • Enterprise AI

Wrike Names András Horváth as Head of AI for Innovation


Wrike Names András Horváth as Head of AI for Innovation
  • by: Source Logo
  • |
  • October 2, 2025

Wrike, a leading intelligent work management platform, has named András Horváth as Head of AI, reinforcing its commitment to integrating practical AI into enterprise workflows.

Quick Intel

  • Wrike appoints András Horváth as Head of AI to lead AI strategy.

  • Horváth brings 15+ years of AI and product leadership from Microsoft.

  • Wrike’s AI features, like Copilot, tripled in usage month over month.

  • New AI tools include form builder, automation, and smart inbox.

  • Over 3,000 accounts actively use Wrike’s GenAI capabilities.

  • AI enhances productivity, collaboration, and workflow efficiency.

András Horváth to Lead AI Strategy

Wrike has appointed András Horváth as Head of AI to spearhead its AI-driven innovation. With over 15 years of product leadership experience, including pioneering generative AI solutions at Microsoft, Horváth is tasked with embedding context-aware, secure AI across Wrike’s platform. His focus is to make AI a seamless workmate, enhancing productivity and decision-making for enterprises.

Practical AI for Enterprise Workflows

Under Horváth’s leadership, Wrike is rolling out AI-powered capabilities globally, including Wrike Copilot, dashboard highlights, AI comment summaries, and content generation. These tools integrate into workflows, saving time and reducing risk. “AI only creates value when it’s grounded in the flow of work,” said András. “Our goal is to deliver AI that saves time, reduces risk, and compounds organizational knowledge, so every individual and team can focus on the most impactful work.”

Proven AI Adoption and Impact

Wrike’s AI features are gaining traction, with over 3,000 accounts adopting generative AI capabilities and usage tripling month over month. A verified G2 user in consumer goods noted, “What I appreciate most about Wrike is how seamlessly it brings our entire organization together. The platform makes it incredibly easy to collaborate across departments, maintain visibility into every stage of a project, and prioritize work efficiently. The AI features are especially powerful — helping us automate repetitive tasks, forecast potential delays, and stay focused on high-impact activities. I also love that Wrike is constantly evolving; the regular software updates not only keep the system fresh, but also push the boundaries of what we expect from project management tools.”

New AI-Powered Capabilities

Wrike has introduced innovative AI tools to boost productivity:

  • AI Form Builder: Converts natural-language prompts into ready-to-use forms, simplifying setup.

  • Natural Language Automation Builder: Generates automation rules from plain-language descriptions, streamlining workflows.

  • Smart Inbox Prioritization: Highlights urgent updates and provides daily digests for faster responses.

These features eliminate barriers, enabling users to focus on high-value tasks. Learn more at wrike.com/ai.

Wrike’s AI advancements position it as a leader in intelligent work management, driving efficiency and collaboration across enterprises.

About Wrike

Wrike is an intelligent work management platform where anyone can build, connect, automate, and scale workflows so work flows without limits. With unmatched intelligence, versatility, flexibility, scalability, and security, Wrike breaks down the barriers that hinder modern work and creates new pathways to success. More than 20,000 customers do the best work of their lives on Wrike. Find out how work flows at www.wrike.com.

  • Work ManagementArtificial IntelligenceEnterprise AIWorkflow Automation
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