Tealium, a leader in real-time data orchestration, announced CloudStream™ on June 17, 2025, a zero-copy segment builder and activation solution designed for the AI era. As the first unified platform to integrate real-time data collection, data cloud storage, and activation, CloudStream transforms data clouds into activation engines, eliminating manual data loading and duplication. It will be available for Early Access in Q3 2025.
Tealium launches CloudStream™, a zero-copy orchestration solution.
Integrates real-time data collection, storage, and activation.
Enables cloud-native activation without SQL, cutting campaign build time.
Supports unified governance, compliance, and identity resolution.
Early Access available in Q3 2025.
Trusted by over 850 global businesses.
CloudStream empowers enterprises to activate customer data directly from their data clouds, bridging real-time edge collection and instant engagement. Mike Anderson, CTO at Tealium, stated, “CloudStream eliminates the barriers of redundant storage and manual processes, empowering enterprises to engage customers instantly and make smarter, data-driven decisions.” The platform delivers flexibility, performance, and compliance, setting a new standard for customer data platforms (CDPs).
Cloud-Native Activation: Map warehouse tables to Tealium attributes, define audience segments visually, and activate data without SQL, reducing campaign build time from weeks to minutes.
Real-Time Data Engagement: Capture and enrich data at the edge using AI-driven processes, supporting both batch and real-time use cases.
Unified Governance & Compliance: Centralize consent management to ensure privacy throughout the customer lifecycle.
Identity Resolution: Maintain consistent customer identities via Tealium’s partner network.
Operational Efficiency: Activate AI-enriched profiles with zero duplication, reducing costs and vendor sprawl.
Unlike reverse ETL tools that address only parts of personalization, CloudStream offers a unified architecture for full-lifecycle data management. Chris Andres of GTX Solutions noted, “Tealium’s move to take ownership of the real-time data plane combined with seamless integration of warehouse-native power and zero-copy features represents a truly next-generation solution.” With over 1,300 integrations, Tealium supports brands like Crocs and serves 850+ global enterprises.
CloudStream positions Tealium ahead of competitors like Segment and mParticle by combining real-time and warehouse-native capabilities. Its zero-copy approach minimizes latency and storage costs, while AI-driven enrichment enhances personalization. The platform’s compliance focus aligns with global privacy regulations, addressing a critical need in regulated industries like healthcare and finance.
Set for Early Access in Q3 2025, CloudStream builds on Tealium’s AIStream™ and Consent 2.0 innovations, reinforcing its leadership in the CDP market, valued at $2.5 billion in 2024 and projected to reach $6.3 billion by 2030. With prior partnerships like Databricks and a 25% ROAS boost via CAPI integrations, Tealium is poised to drive AI-powered customer experiences.
Tealium’s CloudStream™, launched on June 17, 2025, redefines data orchestration by delivering a composable, AI-ready platform. By eliminating traditional trade-offs between speed and depth, it empowers enterprises to unlock real-time, compliant, and personalized customer engagements, solidifying Tealium’s role as a CDP innovator.
Tealium helps companies collect, govern, and enrich their customer data in real-time to power AI initiatives and delight customers in the moments that matter. Tealium’s turnkey integration ecosystem supports more than 1,300 built-in connections from the world’s most prominent technology experts. Tealium’s solutions include a real-time customer data platform (CDP) with intelligent AI data streaming, tag management, and an API hub. Tealium’s data collection, management, and activation capabilities enable enterprises to accelerate operating performance, enhance customer experiences, drive better outcomes, and support global data compliance. More than 850 leading businesses globally trust Tealium to power their customer data strategies.
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