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  • Agentic AI

OpenAsset Launches Shred.ai: AI Proposal Tool for AEC Marketers


 OpenAsset Launches Shred.ai: AI Proposal Tool for AEC Marketers
  • by: Source Logo
  • |
  • June 24, 2025

OpenAsset, a prominent digital asset management (DAM) platform for the Architecture, Engineering, and Construction (AEC) industry, has launched Shred.ai, a revolutionary AI-powered proposal writing tool. This new solution is set to transform how marketing and business development teams within AEC firms manage and generate proposals, marking a significant advancement in OpenAsset's mission to streamline and enhance the proposal process. Shred.ai aims to convert a firm's extensive archives of past proposals into a smart, searchable library, enabling faster, more creative, and compliance-driven responses to RFPs.

Quick Intel:

  • OpenAsset has launched Shred.ai, an AI proposal writing tool for the AEC industry.
  • Shred.ai transforms past proposals into a searchable, intelligent library.
  • It connects directly with OpenAsset DAM for seamless integration of marketing assets.
  • The tool offers intuitive search, chat interface, and compliance checks for RFPs.
  • Shred.ai helps centralize winning content, enabling reuse and reducing manual effort.
  • It is designed to address key challenges in AEC proposal creation, saving time and improving efficiency.

From Assets to Actionable Content

The launch of Shred.ai enables OpenAsset customers to seamlessly integrate their existing marketing assetssuch as project images, team bios, resumes, and firm data—from their OpenAsset DAM directly into the proposal creation workflow. This integration is designed to create a unified and efficient process.

At the core of Shred.ai is its proposal library, a centralized repository for a firm's historical proposal content, which is often an underutilized resource. AEC marketers can upload their entire portfolio of past work, then use Shred.ai's intuitive search and chat interface to quickly surface high-performing content, uncover valuable insights, and generate tailored proposal language in minutes. To further enhance efficiency and accuracy, Shred.ai also incorporates compliance checks, helping AEC marketers ensure all key RFP information is covered even before the first draft is finalized.

"Our expansion with Shred.ai into AEC proposal management isn't just about adding a product. It's about solving the full set of challenges AEC marketers face every day. This marks a new milestone in OpenAsset's commitment to creating a purpose-built platform for the AEC industry," stated Jason Janicki, CEO, OpenAsset.

Solving the Real Proposal Problem for AEC Firms

AEC firms frequently generate dozens of proposals each month, leading to a common challenge where excellent proposal content gets buried or lost within outdated files and fragmented folders. Reusing this valuable content traditionally involves time-consuming efforts like tracking down team members and manually sifting through PDFs, creating a frustrating and inefficient cycle.

Shred.ai is designed to break this cycle by:

  • Centralizing past proposals in a single, searchable hub, making it easy to find and reuse winning language.
  • Empowering teams to pursue the right opportunities through targeted go/no-go analysis.
  • Recommending relevant content using AI trained on the firm's own materials, ensuring contextual accuracy.
  • Reducing time spent on manual formatting, rework, and searching for content, boosting overall efficiency.

After nearly two decades of assisting over 1,000 AEC firms in organizing and optimizing their visual content, this launch represents a natural evolution for OpenAsset. With Shred.ai, the company's product suite expands to address one of the industry's most significant bottlenecks: the proposal process.

"We've always believed AEC marketers are among the field's most strategic and creative professionals. This next chapter is about giving them the intelligent, purpose-built tools they need and deserve to thrive. And we're just getting started," said Eric Liou, CPO, OpenAsset.

 

About OpenAsset

OpenAsset is the only digital asset management platform built specifically for architecture, engineering, construction, and real estate firms. Trusted by more than 1,000 AEC firms globally, OpenAsset helps marketers connect people, projects, and content—now with AI-driven proposal writing powered by Shred.AI.

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