Samaaro, an AI-powered B2B event marketing SaaS platform, won Gold at the Financial Express MarTech Awards 2025 in the “Best Use of MarTech in Live Events” category, announced on July 8, 2025, in Dubai, UAE. This accolade highlights Samaaro’s role in redefining event marketing as a strategic, data-driven function for modern brands, particularly in the UAE’s dynamic market.
Award: Gold, Financial Express MarTech Awards 2025, “Best Use of MarTech in Live Events.”
Date: July 8, 2025, Dubai, UAE.
Clients: Modon Properties, Property Finder, Brand Ripplr, Informa Markets.
Impact: 50% reduction in check-in time for Modon; 100+ annual events managed for Property Finder.
Funding: Seed round led by SucSEED Indovation Fund, Orios Venture Partners, 9Unicorns.
Market: UAE’s $3.5B events market, part of $93.9B global MarTech sector by 2030.
Mayank Banka, Co-Founder and President of Samaaro, stated, “In the UAE, we’ve seen a growing demand for smarter, localized event solutions. Events are no longer about checklists, they’re strategic campaigns.” Samaaro’s platform leverages AI for personalized attendee experiences, real-time analytics, and automated workflows, enabling brands to treat events as high-impact marketing campaigns. The Financial Express MarTech Awards recognize platforms driving innovation, with Samaaro standing out for its agile, data-intelligent solutions.
Modon Properties: Achieved a 50% reduction in check-in time and improved sales handoffs by digitizing guest experiences at property launches.
Property Finder: Manages over 100 events annually across six countries, enhancing visibility and operational scale.
Brand Ripplr and Informa Markets: Adopted Samaaro for long-term event infrastructure, meeting rising attendee and marketer expectations.
Banka added, “This recognition validates our belief that event marketing needs a dedicated, intelligent stack. We’re grateful to our UAE partners for trusting us.”
The global MarTech market, valued at $325.7B in 2022, is projected to grow at a 19.5% CAGR through 2030, with India’s sector reaching $50B by 2026. The UAE’s $3.5B events market is shifting toward data-driven strategies, with 65% of brands allocating over 16% of budgets to MarTech. Samaaro’s AI-driven platform, supported by its seed funding from SucSEED Indovation Fund and others, addresses challenges like siloed data, enabling seamless integration and personalized engagement. Posts on X, such as @SamaaroHQ, celebrate the win as a milestone for UAE’s MarTech evolution.
The Financial Express MarTech Awards celebrate the most impactful innovations in marketing technology, recognizing platforms that push the boundaries of brand engagement.
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