Measured, an AI-powered marketing effectiveness platform, announced on September 9, 2025, the appointment of Mike Finnell as Senior Vice President of Marketing and Andy Dubickas as Vice President of Strategic Partnerships. These strategic hires aim to accelerate Measured’s global expansion and enhance its mission to help enterprise brands optimize media effectiveness.
Mike Finnell named SVP of Marketing, Andy Dubickas as VP of Strategic Partnerships.
Finnell brings experience from Iterable, Pyramid Analytics, and Reltio.
Dubickas joins with expertise from Aperiam, Nielsen, and Visual IQ.
Appointments support Measured’s goal to scale globally and enhance ROI measurement.
Platform has optimized over $35 billion in media investments since 2017.
Focus on incrementality testing and Causal Media Mix Modeling.
Mike Finnell, previously Vice President of Global Demand Generation at Iterable, joins Measured with a proven track record of building world-class marketing organizations. His expertise in demand generation and brand strategies will drive Measured’s marketing efforts. Andy Dubickas, with over two decades in Ad Tech, SaaS, and media, brings deep experience from leadership roles at Aperiam, Nielsen, and Visual IQ, focusing on strategic partnerships and enterprise growth. “Mike and Andy are exceptional GTM leaders who each bring unique strengths to our team,” said Trevor Testwuide, Co-founder and CEO of Measured.
Measured’s platform, trusted by enterprise brands, leverages AI for advanced incrementality testing and Causal Media Mix Modeling. “Measured is the definitive leader in delivering always-on, triangulated measurement that marketers can trust,” said Finnell. Dubickas added, “Marketing has entered the outcomes era where proving ROI with confidence is the ultimate mandate.” Their leadership will enhance Measured’s ability to guide brands through the complex advertising landscape, optimizing over $35 billion in media investments since 2017.
These appointments align with Measured’s rapid expansion and its commitment to delivering measurable ROI for enterprise clients. Finnell’s marketing expertise and Dubickas’s partnership-building skills will bolster Measured’s global presence, particularly in navigating fragmented media environments. The company’s focus on actionable insights positions it as a leader in the outcomes-driven marketing era.
Measured is the AI-powered marketing effectiveness platform trusted by enterprise brands. Since 2017, leading marketers have used our award-winning platform to manage, test, plan, and optimize over $35 billion in full-funnel media investments.
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