Klaviyo, a leading B2C CRM platform, announced the public beta of Klaviyo Service, featuring a Conversational AI Agent that transforms online shopping by offering personalized, always-on support. Built on the Klaviyo Data Platform (KDP), which processes over 2 billion daily interactions across 7 billion+ customer profiles, this AI-powered tool aims to replicate the expertise of an in-store associate for brands of all sizes.
Conversational AI Agent: Provides 24/7 personalized support, recommending products and answering queries using real-time data.
Klaviyo Service Beta: Includes Customer Hub and Helpdesk for unified marketing and service experiences.
Consumer Insights: 62% prefer AI remembering preferences, 53% favor AI over email support (Klaviyo 2025 Online Shopping Report).
Features: Instant answers, brand-aligned responses, and seamless handoff to human agents.
Future Capabilities: Will soon handle returns, subscriptions, and support via WhatsApp, RCS, SMS, and email.
Availability: Free during beta for Shopify brands with paid Klaviyo email plans.
Klaviyo’s Conversational AI Agent, integrated into Customer Hub, leverages real-time session context, storefront data, and marketing insights to enhance the shopping experience:
Revenue-Driven: Recommends products, suggests cross-sells, and guides purchases using order history, driving conversions.
Personalized Responses: Trained on a brand’s catalog, policies, and FAQs, it responds in the brand’s voice, tailored to each shopper.
24/7 Availability: Answers queries on sizing, shipping, or order status instantly, with seamless handoff to human agents when needed.
Zero Setup: Automatically ingests storefront data, enabling brands to go live in minutes without development work.
Data-Powered: Combines real-time behavior, past purchases, and engagement history for highly relevant interactions.
The agent, currently in public beta, will expand later in 2025 to handle returns, subscription updates, and support across WhatsApp, RCS, SMS, and email, ensuring omnichannel consistency.
The Conversational AI Agent is part of the broader Klaviyo Service suite, designed to unify marketing and service:
Customer Hub: A branded on-site portal for tracking orders, managing returns, and accessing personalized recommendations (beta for Shopify brands).
Helpdesk: A centralized workspace offering real-time customer insights, enabling faster issue resolution and pausing promotions for unresolved tickets.
“Klaviyo Service was built from the ground up with the Klaviyo Data Platform at its core,” said Adil Wali, Chief Product Officer at Klaviyo. This integration ensures a connected view of customers, turning support interactions into growth opportunities.
Klaviyo’s 2025 Online Shopping Report highlights consumer demand for AI-driven experiences: 62% prefer AI remembering preferences, 46% trust AI with shopping history, and 53% favor AI over email support. The launch follows Amazon’s Rufus AI assistant, setting a new standard for e-commerce. Klaviyo’s solution democratizes these capabilities, enabling brands like Every Man Jack (12.4% revenue from AI predictions) to compete with retail giants.
The platform’s ability to unify marketing and service aligns with industry trends, as noted by Roger Beharry Lall of IDC: “Unifying marketing and service is becoming a clear strategic advantage.” Klaviyo’s stock (NYSE: KVYO) reflects confidence, trading at $50.50 with a $13.48B market cap as of July 15, 2025.
Currently free during the beta phase for Shopify brands with paid Klaviyo email plans, Klaviyo Service will transition to paid plans upon general availability later in 2025. The platform’s integrations with Shopify, Salesforce, and others, combined with its AI-driven personalization, position it to drive significant ROI, as seen with brands like Saranoni (35x ROI) and Culture Kings (388% SMS click rate increase). Klaviyo’s focus on real-time, omnichannel personalization ensures brands can meet evolving consumer expectations efficiently.
Klaviyo is the only CRM built for B2C brands. Powered by its built-in data platform and AI insights, Klaviyo combines marketing automation, analytics, and customer service into one unified solution, making it easy for businesses to know their customers and grow faster. Klaviyo (CLAY-vee-oh) helps relationship-driven brands like Mattel, Glossier, Core Power Yoga, Daily Harvest and 169,000+ others deliver 1:1 experiences at scale, improve efficiency, and drive revenue.
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