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  • Segal Benz and Avante Enhance AI-Powered HR Communication
  • HCMAI

Segal Benz and Avante Enhance AI-Powered HR Communication


Segal Benz and Avante Enhance AI-Powered HR Communication
  • Source: Source Logo
  • |
  • July 16, 2025

Segal Benz, a leading HR and benefits communications firm, has partnered with Avante, an AI-powered HR platform, to revolutionize employee benefits and total rewards communication. This collaboration combines Segal Benz’s strategic and creative expertise with Avante’s advanced AI technology to deliver personalized, impactful communication during critical employee moments like open enrollment and onboarding.

Quick Intel

  • Segal Benz partners with Avante for AI-enhanced HR communication.

  • Focus on personalized employee benefits and total rewards delivery.

  • Supports enterprise, public sector, and multi-employer clients.

  • AI technology enables faster, smarter, human-centered connections.

  • Enhances engagement during open enrollment and onboarding.

  • Avante’s platform integrates with existing benefits tools seamlessly.

Transforming Employee Engagement with AI

Segal Benz, known for supporting a diverse client base including Fortune 100 companies, public sector organizations, and multi-employer benefit funds, has integrated Avante’s AI-powered platform to elevate its service offerings. The partnership enables employers to deliver highly personalized, multi-channel communication experiences that help employees better understand and utilize their benefits. This is particularly impactful during high-stakes moments such as open enrollment, onboarding, and organizational change.

AI-Powered Personalization at Scale

The integration of Avante’s AI technology introduces a new level of personalization to employee communications. By leveraging Avante’s flexible architecture, Segal Benz can tailor solutions to meet the needs of diverse clients, from large-scale enterprise implementations to branded, client-specific deployments. This approach ensures faster insights, greater reach, and deeper engagement while maintaining the human-centered focus that defines Segal Benz’s work.

Strategic Expertise Meets Cutting-Edge Technology

“Segal Benz brings heart, strategy, and creativity to everything they do,” said Rohan D’Souza, CEO of Avante. “We’re proud to support its mission by providing the infrastructure that enables faster insight, greater reach, and deeper personalization—without losing the human element that matters most.” Avante’s platform was chosen for its ability to integrate seamlessly with existing benefits tools and support client-branded solutions, making it a natural fit for Segal Benz’s innovative approach.

A Vision for the Future of HR Communication

“We’ve always believed in the power of communications to change lives,” said Jennifer Schuster, Senior Vice President and Communications Practice Leader at Segal Benz. “With Avante, we’re adding a layer of intelligence to our creative and strategic work, helping clients not only tell better stories but understand how, when, and where those stories resonate. That’s the future of employee communication.” This partnership positions Segal Benz to deliver smarter, more impactful communication strategies that resonate with employees across various touchpoints.

By combining Segal Benz’s award-winning expertise with Avante’s AI-driven technology, this collaboration sets a new standard for employee benefits communication. It empowers organizations to connect with their workforce more effectively, fostering engagement and trust through tailored, human-centered solutions.

 

About Avante

Avante is an AI-powered benefits intelligence platform that empowers organizations and their partners to deliver smarter, more personalized, and more effective employee communications. With tools for real-time analytics, message testing, segmentation, and campaign automation, Avante helps HR and communications teams connect with people in ways that build trust, increase understanding, and drive action.

About Segal Benz and Segal

Segal Benz is the benefits communications consulting practice of Segal, the largest and oldest privately held HR and employee benefits consulting firm in the U.S. Segal delivers trusted advice that improves lives. Segal is a privately-owned benefits, human capital, communications, technology, insurance brokerage and investment consulting firm with more than 1,000 employees throughout the U.S. and Canada. 

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