Relcu, a Saratoga-based provider of an all-in-one Unified CRM and AI Agent Co-Pilot for financial services, announced new funding on August 21, 2025, from investors including Menlo Ventures, Detroit Venture Partners, Clocktower Ventures, MUFG Innovation Partners, Commerce Ventures, and Valley Ventures. The capital will fuel Relcu’s mission to transform static systems of record into AI-powered systems of action, driving customer conversion, retention, and cross-sell opportunities for financial institutions.
Relcu raises funding from Menlo Ventures, Detroit Venture Partners, and others.
AI-powered CRM unifies data and automates workflows for financial services.
Achieves 5× year-over-year growth in mortgage sector.
Powers top mortgage teams like nbkc bank and Mutual of Omaha Mortgage.
Loan officers close 30% more loans at 40% lower marketing costs.
Funding to expand AI Agent Actions, APIs, and product suite.
Banks and lenders often rely on fragmented platforms, including CRMs, marketing automation, and loan origination systems (LOS), leading to missed opportunities in conversion, retention, and cross-sell. Relcu’s platform addresses this by unifying customer data, automating omnichannel communication, and embedding intelligent AI agents into revenue-critical workflows. “AI is reshaping financial services, and institutions that compete on outcomes—conversion, retention, cross-sell and growth will lead,” said Abhijat Thakur, Founder and CEO of Relcu. Its modular design integrates with existing systems like Salesforce, enabling AI capabilities without disruption.
Relcu has achieved 5× year-over-year growth in the mortgage sector, serving as the only unified CRM for consumer direct, retail, and wholesale channels. It powers leading mortgage origination teams, including nbkc bank, Mutual of Omaha Mortgage, Beeline Loans, Academy Bank, and Cardinal Financial. Loan officers using Relcu manage over 1,200 leads annually, closing more than 70 loans with 30% higher production and 40% lower marketing costs compared to industry averages. “Mortgage teams on Relcu close 30% more loans at 40% lower marketing cost per funded loan,” per the announcement.
The funding will advance Relcu’s product roadmap, focusing on:
AI Agent Actions: Integrating LOS, pricing, servicing, and third-party data for real-time optimization of conversion, retention, and cross-sell.
Extensibility Framework and APIs: Enabling custom application development for financial institutions.
Product Expansion: Extending beyond mortgages into deposits, lending, and other financial products.
Advanced Analytics: Developing peer benchmarking tools for enhanced insights.
“Most lenders run their businesses on decades old legacy systems, leaving customer data siloed and fractured across disparate platforms. Abhijat and the Relcu team are building a powerful AI-native data platform to agentically hive off dozens of manual processes within banks to increase customer acquisition and retention,” said Croom Beatty, Partner at Menlo Ventures.
Relcu operates at the intersection of Vertical SaaS for Finance, Generative AI, and Customer Experience Automation. “Relcu is a perfect example of how AI is driving true capacity expansion and meaningful cost savings inside of at-scale financial institutions today,” said Vivek Krishnamurthy, Partner at Commerce Ventures. The platform’s ability to deliver real-time, relevant engagement without increasing headcount positions it as a transformative force in financial services. “Vertical SaaS accelerates AI adoption in banking. Many existing CRMs function primarily as data repositories rather than intelligent workflow tools,” noted Mayank Shiromani, Deputy CIO at MUIP - CVC of MUFG.
Relcu is the AI-powered System of Action for Financial Services. Its all-in-one Unified CRM and AI Agent Co-Pilot connects fragmented data, automates workflows, and activates outcome-driven customer journeys that grow conversion, retention, and cross-sell. Purpose-built for mortgage, Relcu is expanding into deposits, lending, and other financial products.
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