BaseKit, a global white-label website and e-commerce builder, has partnered with Mastercard to democratize technology for entrepreneurs and micro, small, and medium-sized enterprises (MSMEs) worldwide. This collaboration provides AI-powered digital tools integrated with secure Mastercard payments, enabling MSMEs to thrive in the digital economy through trusted banking networks.
BaseKit and Mastercard partner to empower MSMEs with AI-powered website builders and e-commerce tools.
MSMEs contribute over half of global GDP and represent more than 90% of businesses worldwide.
Partnership targets 21% of banking revenue from MSMEs, growing 7% annually.
Mastercard has integrated 65 million micro and small enterprises, surpassing its 2025 goal of 50 million.
Tools include built-in e-commerce, bookings, and mini CRM, available in 25 languages via mobile editor.
Supports banks as digital transformation partners for MSME growth.
Micro, small, and medium-sized enterprises (MSMEs) form the backbone of the global economy, contributing over half of global GDP, representing more than 90% of all businesses, and accounting for two-thirds of total employment. For banks, MSMEs present significant growth potential, comprising 21% of total banking revenue pools with revenues increasing by 7% annually—a rate that surpasses both retail and corporate banking.
Mastercard's mission to integrate businesses into the digital economy aligns seamlessly with BaseKit's vision of enabling anyone with a business idea to thrive through fast, simple, and reliable technology. Mastercard has already surpassed its 2025 goal, integrating 65 million micro and small enterprises to date. This partnership leverages Mastercard's extensive payments network to deliver transformative digital tools to MSMEs via partner banks, PSPs, and ISVs.
The collaboration equips Mastercard partners with BaseKit's AI-powered platform, featuring a website builder, built-in e-commerce, bookings, and mini CRM—all integrated with secure Mastercard payments across multiple markets. BaseKit is available to Mastercard customers and their MSME clients through partner banks, PSPs, and ISVs, with a multi-lingual mobile editor supporting 25 languages for global accessibility.
"Mastercard is committed to bringing micro, small, and medium-sized businesses into the digital economy through strategic partnerships. BaseKit is such a partner, and we're excited to collaborate together to empower businesses of all sizes to thrive digitally," said Maria Parpou, EVP Mastercard Gateway.
"Mastercard is heavily aligned with our force for good mission, and vision for global tech democracy for small businesses. This partnership represents an important opportunity for millions more entrepreneurs to start a business and thrive online with our super simple digital tools," said Simon Best, BaseKit CEO. "Furthermore, it endorses the power of non-financial services as an expansion strategy for banks to win MSME market share, not just as a traditional banking provider, but as a digital transformation and growth partner for small businesses."
This partnership underscores the role of non-financial services in helping banks capture MSME market share by positioning them as comprehensive digital partners.
The BaseKit-Mastercard partnership marks a significant step toward global tech democracy, equipping MSMEs with essential digital tools to compete and grow. By combining BaseKit's intuitive platform with Mastercard's secure ecosystem, the collaboration fosters digital inclusion, drives economic empowerment, and supports sustainable business success worldwide.
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