Zeta Global, a leading AI Marketing Cloud, has introduced its Generative Engine Optimization (GEO) solution, a powerful new feature integrated into the Zeta Marketing Platform (ZMP). Designed to help brands maintain visibility and accuracy in an era where AI-generated answers are reshaping consumer search behavior, this tool positions Zeta as a pioneer in the post-search landscape.
Zeta Global announces Generative Engine Optimization (GEO) solution for ZMP.
GEO helps brands optimize visibility on AI platforms like ChatGPT, Gemini, and Claude.
Tracks brand sentiment, corrects inaccuracies, and benchmarks competitors.
Leverages Zeta’s data to enhance AI-ready content and drive engagement.
Addresses 25% decline in traditional search queries, per Gartner’s 2026 forecast.
Available soon, GEO aligns PR, SEO, and content for AI-driven discovery.
Zeta’s GEO solution empowers marketers to navigate the shift from traditional search engines to AI-driven platforms like ChatGPT, Gemini, and Claude. As consumers increasingly rely on generative AI for synthesized answers, Zeta’s tool ensures brands remain visible and accurately represented. The solution, set to launch in the Zeta Marketing Platform in the coming weeks, offers real-time monitoring of brand presence across leading AI systems, enabling marketers to optimize content for maximum impact.
The digital landscape is evolving rapidly, with traditional search behaviors diminishing. According to Gartner, query volume on traditional search engines is projected to drop by 25% by 2026 as users turn to AI systems. Additionally, Bain & Company notes that 80% of consumers use generative AI for 40% of their searches. Zeta’s GEO solution addresses this shift by providing actionable recommendations to enhance brand discoverability, ensuring businesses stay competitive in the AI-driven search era.
Zeta’s GEO solution offers a comprehensive suite of tools to optimize brand presence in AI-generated responses. The AI Visibility Leaderboard tracks brand visibility and sentiment across major AI platforms, while advanced analytics identify citation gaps and inaccuracies, such as hallucinations or off-brand answers. Marketers can leverage Zeta’s proprietary data to create LLM-ready content, including Q&A formats, summaries, and metadata. The solution also enables competitive benchmarking, monitoring AI share of voice, and aligning PR, SEO, and content strategies for a unified approach.
“Generative engines are becoming the new front door of digital discovery. If you’re not present and accurate in the answer box, you’re invisible,” said David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global. “Zeta’s GEO solution puts brands in control. It shows marketers exactly how AI describes their business, flags inaccuracies and delivers the optimizations to fix them, all directly within the Zeta Marketing Platform. The payoff is big: predictable, profitable demand from the channels consumers are moving to next.”
“For the past 20 years, marketers optimized for search engines. The next 20 years will be about optimizing for generative engines that generate high quality visitors,” said Neej Gore, Chief Data Officer at Zeta Global. “With Zeta’s GEO solution, brands can align with how consumers now discover in their buying journey. Our platform delivers actionable recommendations that teams can deploy quickly to improve discoverability, engagement, and conversion.”
Zeta’s GEO solution positions brands to thrive in the post-search era, where AI-driven discovery is becoming the norm. By offering tools to monitor, optimize, and measure AI-generated content, Zeta ensures businesses can drive engagement and conversions in an increasingly competitive digital landscape.
Zeta Global is the AI Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.
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