The Trade Desk, a global leader in advertising technology, announced on June 17, 2025, an expansion of its generative AI creative marketplace within its Kokai platform through a partnership with Rembrand. This collaboration integrates Rembrand’s spatially-aware AI technology, enabling advertisers to embed branded products seamlessly into digital content, such as influencer videos and connected TV (CTV). The partnership, alongside existing integrations with Nova, Spaceback, and Bunny Studio, strengthens The Trade Desk’s ability to deliver contextually relevant, AI-powered advertising on the open internet.
The Trade Desk partners with Rembrand to enhance Kokai’s AI creative tools.
Rembrand’s Virtual Product Ad embeds brands in video content post-production.
Integration supports immersive ads for influencer content and CTV.
Joins partnerships with Nova, Spaceback, and Bunny Studio for creative optimization.
Aims to deliver contextually relevant, high-performance programmatic ads.
Announced June 17, 2025, to boost advertiser agility on the open internet.
The partnership with Rembrand introduces its Virtual Product Ad solution to The Trade Desk’s Kokai platform, allowing advertisers to place branded elements organically within digital content. Rembrand’s AI analyzes video content frame by frame to identify seamless integration points, creating contextually relevant ads. Samantha Jacobson, Chief Strategy Officer at The Trade Desk, stated, “Brands understand the need to be faster, smarter, and more innovative to better connect with their consumers. And The Trade Desk is collaborating with companies that are at the forefront of advertising innovation, particularly as we embed generative AI into every aspect of programmatic.”
Rembrand’s technology transforms video content into programmatic ad units, deliverable through The Trade Desk’s platform. Omar Tawakol, CEO of Rembrand, noted, “Our partnership with The Trade Desk goes beyond technology. It’s about placing brands within content that carries the trust audiences have towards their favorite influencers.” This integration enhances viewer engagement by increasing watch time and delivering culturally relevant ads, with plans to expand into CTV and film.
The Trade Desk’s Kokai platform also integrates with Nova, Spaceback, and Bunny Studio to offer a robust AI-driven creative marketplace. Nova provides native ad tools for seamless on-site performance, while Spaceback converts social content into programmatic-ready ads for display, video, and CTV. Bunny Studio streamlines audio production, offering multilingual voice talent for podcasts and streaming platforms, accessible via Kokai’s Creative Library tile. These partnerships enable advertisers to leverage diverse creative tools for dynamic campaigns.
By incorporating advanced AI technologies, The Trade Desk is redefining programmatic advertising. Jacobson emphasized, “By tapping into a range of advanced and diverse creative optimization technologies, The Trade Desk is strengthening the relationship between advertisers and audiences.” The collaboration with Rembrand and other innovators supports adaptive, immersive advertising that evolves with consumer behavior, driving measurable results across the open internet.
The Trade Desk’s partnership with Rembrand, announced on June 17, 2025, enhances Kokai’s generative AI capabilities, enabling advertisers to create impactful, contextually relevant campaigns. By integrating cutting-edge creative tools, The Trade Desk solidifies its position as a leader in programmatic advertising, delivering innovative solutions that connect brands with audiences in a rapidly evolving digital landscape.
The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific.
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