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Adobe has announced that Qualcomm Incorporated has chosen Adobe GenStudio to enhance its content supply chain using generative AI. As Qualcomm advances its position in intelligent computing, its marketing teams face increasing demands to deliver tailored experiences across digital channels. Adobe GenStudio optimizes the entire content lifecycle—from production and activation to measurement—enabling efficient creation and customization of thousands of weekly assets for scalable, impactful campaigns.
Qualcomm's expansion in AI and intelligent computing has heightened the need for marketers to manage a high volume of personalized content across diverse channels. Adobe GenStudio addresses this by integrating AI into the core processes, allowing teams to produce high-quality assets more efficiently while maintaining brand consistency. This partnership extends Qualcomm's existing Adobe ecosystem, connecting workflows to foster greater self-service and collaboration across global marketing organizations.
Adobe GenStudio empowers Qualcomm to deliver tailored customer experiences that accelerate deal closure. By leveraging generative AI, marketers can generate compelling image and video assets aligned with brand guidelines, backed by attribute-level performance insights to refine campaigns based on key performance indicators. This end-to-end solution unifies creativity, data, and activation, helping Qualcomm navigate a crowded digital landscape where content demands are relentless.
“Qualcomm has delivered technology breakthroughs that have reshaped industries for over 40 years, and we are in a unique position to power the next era of AI transformation,” said Don McGuire, senior vice president and chief marketing officer of Qualcomm Incorporated. “To meet this moment, we’re rethinking how creativity scales - streamlining the content creation process from ideation to execution. Adobe GenStudio will enable our teams to produce high-quality, personalized assets faster and more efficiently, unlocking new levels of productivity and creative impact across the marketing organization.”
Qualcomm is deploying several Adobe GenStudio applications to meet its content needs:
These tools integrate with Adobe Workfront for workflow management and Marketo Engage for customer behavior insights, ensuring content aligns with targeting strategies and drives revenue.
“Achieving personalization at scale is a major growth lever for businesses, but inefficient content supply chains often slow down an organization’s ability to customize experiences across audiences,” said Varun Parmar, general manager, Adobe GenStudio and Firefly Enterprise. “Adobe GenStudio uniquely brings together AI, creativity and marketing solutions for Qualcomm to overcome these roadblocks, dramatically increasing output while maintaining a high bar for quality.”
This collaboration exemplifies how enterprises can leverage AI to transform marketing operations, turning data into actionable, personalized experiences that fuel business growth in an attention-driven economy. For more on Qualcomm's partnership with Adobe, visit the announcement page.
Adobe GenStudio transforms the enterprise content supply chain with the power of AI. Learn more here.
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
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