Jasper has launched Audiences, a new feature expanding its proprietary AI context layer, Jasper IQ. Audiences enables marketers to leverage deeper audience understanding for more relevant and impactful marketing campaigns, delivering AI-powered personalization at scale alongside Jasper's Brand Voice capabilities.
Jasper, a leading AI marketing platform, has announced the launch of Audiences, a significant expansion of its proprietary AI context layer known as Jasper IQ. This new feature, when combined with Jasper's existing Brand Voice capabilities, empowers marketers to deliver highly relevant messages to specific audience segments using the appropriate brand tone. The goal is to accelerate the creation of more impactful and high-performing marketing campaigns at enterprise scale. Jasper claims to be the only AI marketing platform offering this level of accuracy and personalization, marking a substantial advancement in its mission to enhance marketing practices through the power of AI.
In today's competitive market, marketers face the constant pressure to deliver timely and relevant messages that truly resonate with their target audience. However, many general-purpose AI platforms lack the crucial business and audience context required for effective hyper-personalization. Jasper's own 2025 State of AI in Marketing report highlighted that maintaining brand consistency and ensuring output quality remain significant obstacles in scaling AI-driven marketing efforts. Even when valuable audience insights are available, they are often confined to static presentations or isolated systems, disconnected from the actual content production workflows where they could have the most significant impact.
Audiences is specifically designed to overcome these challenges. It provides marketers with the ability to define, manage, and seamlessly apply dynamic audience knowledge and context across every marketing campaign and content asset. This transforms traditional, static audience personas into dynamic and actionable inputs for the AI. Audience profiles can be easily configured and directly applied within the Jasper platform, ensuring that every piece of content created accurately reflects the motivations, needs, and specific language of each targeted segment. From the initial campaign brief to the final production stage, marketing teams can operate with a shared understanding of their audiences and instantly apply this crucial context across various content formats and marketing channels. For example, a prominent beauty retailer is leveraging Audiences to address the challenge of crafting messaging that appeals to both Gen Z consumers and their parents, who often make the purchasing decisions. Audiences enables the brand to automatically fine-tune its messaging to effectively bridge these generational preferences and connect with both audience groups more successfully.
Timothy Young, CEO of Jasper, emphasized the transformative potential of Audiences, stating, "Marketers today are under pressure to do more with less more channels, deeper personalization, faster turnaround all without sacrificing brand consistency and quality. By bringing company knowledge, brand voice, and audience insights into one platform, marketers can now launch campaigns that truly resonate putting the customer at the center of every campaign and driving greater impact at scale. This is a transformative step forward, redefining what's possible in modern marketing."
Audiences is a key feature of Marketing IQ, which Jasper introduced in November 2024 alongside Brand IQ. Together, these features form Jasper IQ, described as the industry's only contextual layer built to help marketers effectively operationalize audience personas, brand voice, visual identity, and comprehensive company knowledge within a single, unified platform. With Jasper IQ, marketing teams can ensure that every output generated is not only consistently on-brand but also precisely tailored to the intended audience, optimized for the specific marketing channel, and ultimately designed for maximum performance.
Jasper is the leading AI marketing platform, enabling the world's most innovative companies to reimagine their end-to-end marketing workflows and drive higher ROI through increased brand consistency, efficiency, and personalization at scale. Jasper has been recognized as "one of America's fastest-growing private companies" by Inc. 5000 and is trusted by nearly 20% of the Fortune 500 – including Prudential, Ulta Beauty, and Wayfair. Founded in 2021, Jasper has offices in the US, Australia, and France.
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