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Entrust, a global leader in identity-centric security solutions, announced an expanded partnership with Mastercard on September 8, 2025, integrating Mastercard Identity insights (powered by Ekata) into the Entrust Identity Verification Security Platform. This collaboration strengthens fraud detection, reduces manual intervention costs, and streamlines digital onboarding for enterprises.
Entrust partners with Mastercard to integrate Identity insights for fraud prevention.
Announced September 8, 2025, at Mastercard's RiskX event in Minneapolis.
Entrust is the first Engage partner to offer both Digital First and Identity programs.
Reduces application abandonment by 50% and boosts passive verification by 60%.
Uses AI-driven analytics to detect fraud early and optimize user onboarding.
Addresses 66% of organizations’ concerns over balancing fraud prevention and user experience.
The partnership leverages Mastercard Identity’s real-time insights, powered by Ekata, to enhance the Entrust Identity Verification Security Platform. “By combining Mastercard Identity’s insights with the Entrust Identity Security Platform, we’re helping enterprises move beyond reactive fraud detection,” said Dennis Gamiello, Executive Vice President, Global Head of Identity at Mastercard. The solution uses machine learning to analyze user data—name, phone number, address, and email—to identify suspicious patterns, such as deepfakes or synthetic identities, enabling early threat detection.
Entrust’s platform adapts to each user’s risk profile, allowing low-risk users to onboard with minimal friction while applying additional checks for higher-risk cases. This approach reduced application abandonment by 50% and increased passive identity verification by 60% for one Buy Now Pay Later provider. “Organizations have to adapt faster than ever, and this partnership helps ensure they can leverage Mastercard’s insights to stay ahead of emerging threats,” said Minh Nguyen, Vice President of Product, Identity Verification at Entrust.
During onboarding, user data is processed securely and analyzed by Mastercard Identity’s multi-layered approach, combining authoritative data, historical usage, and machine learning to generate a fraud risk score. Low-risk users proceed seamlessly, while higher-risk users undergo additional verification, such as document or biometric checks. Customizable workflows allow businesses to optimize onboarding, reduce manual reviews, and enhance customer satisfaction.
The Entrust Future of Global Identity Verification report notes that 66% of organizations struggle to balance fraud prevention with customer experience. This partnership addresses this challenge by offering a scalable, AI-driven solution that enhances security and operational efficiency across regulated and non-regulated sectors, as demonstrated at Mastercard’s RiskX event.
Entrust is a global leader in identity-centric security solutions, delivering innovative tools for fraud prevention, identity verification, and secure communications across regulated and non-regulated industries.
Mastercard, a global payments leader, operates a network connecting businesses, consumers, and institutions, with a focus on innovation and fraud protection through solutions like Mastercard Identity.
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