Spotlight, the world’s largest analyst relations (AR) agency, announced a strategic partnership with Profound, the first platform designed to optimize enterprise visibility in AI search, on July 31, 2025. This collaboration equips B2B technology companies with Profound’s AI search analytics and optimization tools alongside Spotlight’s expertise in managing reputation across industry analysts and peer review platforms, key influencers of AI-driven results.
Spotlight and Profound partner to enhance B2B brands’ AI search presence.
Offers real-time visibility across platforms like ChatGPT, Google AI Overviews, and Grok.
Metrics include Share of Voice, visibility score, and citation share.
Strategic programs focus on analyst relations and peer review optimization.
Profound’s $20M Series A and Spotlight’s AR expertise drive measurable results.
Addresses a $15B AI search optimization market growing at 30% CAGR.
As AI search reshapes B2B buying journeys, traditional SEO is no longer sufficient. Profound’s platform tracks brand mentions across AI tools like ChatGPT, Perplexity, and Microsoft Copilot, providing metrics such as indexed pages, conversation volume, and referral traffic. Spotlight’s AR and peer review expertise ensures brands influence trusted sources like Gartner, Forrester, and G2, which AI models prioritize. “At Spotlight, we help the world’s most innovative B2B brands show up where it matters most,” said Rick Nash, CEO of Spotlight.
The partnership delivers:
Real-Time Visibility: Tracks brand mentions across AI platforms, including ChatGPT, Google AI Overviews, MetaAI, Perplexity, DeepSeek, and Grok.
Comprehensive Metrics: Includes Share of Voice, visibility score, AI referral traffic, and citation share to identify influential sources.
Strategic Optimization: Custom programs leveraging analyst relations and peer reviews to boost AI search performance.
“We’re excited to partner with Spotlight to help Profound customers strategically influence how their brand shows up in AI search,” said James Cadwallader, CEO of Profound.
Profound’s tools have driven significant outcomes, such as Ramp achieving 7x AI visibility growth, becoming the 8th most visible fintech brand. Spotlight’s decade-long AR expertise, recognized by the Kansas City Business Journal, complements Profound’s $20M Series A funding led by Kleiner Perkins in 2025. The partnership targets a $15 billion AI search optimization market, with 47% of searches now featuring AI Overviews, per Profound’s data.
AI search is shifting to a “visibility economy,” with click-through rates dropping from 28% to 11% when AI summaries appear. Unlike competitors like AthenaHQ, Profound offers SOC 2 Type II compliance, real-time AI crawler tracking, and dedicated strategist support, making it ideal for enterprises. X posts reflect enthusiasm for the partnership, noting its potential to redefine B2B marketing.
Spotlight and Profound’s collaboration empowers B2B technology brands to dominate AI search by combining cutting-edge analytics with strategic influence. As AI-driven discovery grows, this partnership positions clients to stay ahead in a competitive, zero-click world.
Based in Kansas City, Mo, Spotlight is an insights-driven analyst relations (AR) and influence orchestration firm with more than a decade of experience helping fast-growing companies (from start-ups to large fortune 500 organizations) scale and accelerate their AR and peer review programs to maximize what clients earn from the channel. Spotlight is also consistently recognized as a Best Place to Work by the Kansas City Business Journal.
Profound is the AI visibility platform that helps brands understand, improve, and measure how they appear in AI-powered search results. Built by alumni of AMD, Microsoft, Datadog, Uber, Bridgewater, and OpenAI, Profound equips marketers to win in a future where AI agents, not blue links, drive discovery.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.