Novi, the connective infrastructure for AI commerce, has unveiled its AI Shopping Optimizer on September 23, 2025. This solution helps brands and retailers enhance product visibility and selection rates in AI-driven shopping by leveraging verified trust signals like badges, certifications, and endorsements—key factors AI agents prioritize for credible recommendations.
As AI agents like Google Gemini, ChatGPT, Perplexity, and Claude transform purchasing—handling 23-word queries versus traditional 4-5 word searches—AEO emerges as a 5x larger opportunity than SEO. Novi's Optimizer uses proprietary models to surface products backed by verifiable data, addressing the need for accurate, distributed information that AI trusts. This shifts brands from reactive SEO to proactive AEO strategies, compounding credibility across touchpoints.
At its core, the Optimizer focuses on trust signals—badges, labels, and endorsements—as primary ranking factors. As the leading expert in verified claims, Novi connects brands to certification bodies and retailer programs like Target Zero and Clean at Sephora. It verifies, optimizes, and distributes data to ensure consistency, expanding visibility where AI and shoppers seek proof, ultimately driving higher selection rates and consumer confidence.
Novi's models deliver tangible results: a 230% increase in selection likelihood over random chance, 257% for personalized queries, and 3x growth compared to competitors. By ensuring trust signals are present and accurate, the platform builds a credibility flywheel, enhancing AI recommendations and sales in agentic commerce.
"We've cracked the code on how AI assistants choose products," said Kimberly Shenk, CEO of Novi. "Our proprietary optimization models put verified data to work, ensuring brands win visibility and sales in AI commerce."
As the first to market with AEO models, Novi equips brands and retailers with a defensible edge, transforming verified data into competitive advantage in tomorrow's marketplace.
Novi is the connective infrastructure and recommendation engine that optimizes how brands show up for growth in AI commerce. Novi serves as the bridge between brands, certification bodies, and major retailers like Target, Ulta and Sephora, ensuring verified product data is accurate, consistent, and surfaced where both shoppers and AI models look for them. Backed by Defy, Greylock, Tiger Global and other leading venture firms Novi is transforming credibility into a competitive advantage, helping brands win visibility in AI-powered shopping while building the consumer confidence that drives growth in tomorrow's marketplace.
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