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MarketCast, a leading technology and data-enabled market research and analytics firm, announced on July 15, 2025, the appointment of Amy Fenton as CEO, effective immediately. Previously co-president alongside Paul Forgue, Fenton’s promotion follows the departure of former CEO John Batter in May 2025. With over 30 years of experience in advertising and brand research, Fenton is poised to lead MarketCast into its next phase of growth, emphasizing AI and data science to deliver real-time, predictive insights for clients.
Amy Fenton, who joined MarketCast in December 2022 as Chief Analytics and Operations Officer, has been instrumental in transforming the company’s research capabilities. “We are confident that Amy will be a tremendous leader for our clients and employees alike,” said Ahmed Wahla, Partner at Kohlberg, MarketCast’s lead financial investor. “With a focus on product modernization through AI and data science, client-centric commercial focus, and talent development, Amy’s leadership best positions MarketCast for the future.” Fenton aims to infuse AI across the business, enhancing the speed and efficiency of MarketCast’s Brand Effect platform, which measures ad breakthrough for over 80% of top U.S. advertisers.
Fenton’s career includes 25 years at Nielsen, where she served as SVP of Global Corporate Buy Strategy, followed by roles as Chief Client Officer and CMO at Ipsos and Chief Client Officer for North America at Kantar. She currently serves on the Board of Trustees for the Advertising Research Foundation (ARF) and previously sat on the National Brain Tumor Society board. “MarketCast has an impressive track record delivering world-class insights and data that brands have come to rely on to deliver measurable impact,” said Fenton. “I’m excited to lead the transformation and modernization of our solutions so our clients can successfully compete and win in today’s dynamic media marketplace.”
Under Fenton’s leadership, MarketCast has expanded partnerships with major brands like Walmart, Lego, PayPal, and Nike, and secured new clients such as Take-Two Interactive’s 2K Games and Slate, an EV automaker backed by Jeff Bezos. The company’s June 2025 Fandom 50 report, surveying 20,000 consumers, ranked Amazon, Google, and YouTube as top brands for loyalty and trust, showcasing its influence in brand research. MarketCast’s evolution from a boutique firm to a technology-driven leader aligns with the $7.5 billion market research industry’s 4.5% CAGR growth through 2030.
Paul Forgue, appointed co-president in May 2025, will continue as President and CFO, overseeing finance, legal, and corporate IT. Forgue’s efforts in modernizing business intelligence systems have supported MarketCast’s transformative growth. The leadership duo’s prior collaboration as co-presidents ensures continuity as Fenton drives the company’s AI-powered innovation strategy.
Amy Fenton’s appointment as CEO positions MarketCast to capitalize on the growing demand for predictive, AI-driven insights in a fragmented media landscape. With a robust client base and a focus on technological innovation, MarketCast is set to strengthen its leadership in market research and analytics.
MarketCast is a leading technology and data-enabled market research firm dedicated to helping brands maximize their advertising impact and amplify brand fandom. With a powerful portfolio of advertising and brand research solutions, MarketCast helps clients find the right audiences to target, craft ad creative that resonates, and build long-term brand Fandom and customer loyalty. Headquartered in LA, MarketCast’s team of researchers, product experts, and data scientists deliver game-changing insights for brands around the world.
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