COVU, a leader in AI-native customer servicing for the insurance industry, has acquired Mitchell Insurance Agency, a family-owned business with deep roots in California. This marks COVU’s sixth acquisition in its Rolling Thunder campaign, strengthening its platform by integrating agencies with strong client relationships and operational stability.
COVU acquires Mitchell Insurance Agency, its sixth strategic acquisition.
Mitchell brings strong commercial and personal lines expertise to COVU.
Acquisition enhances COVU’s AI-native platform in California.
Mitchell’s 113% revenue retention adds stability to COVU’s growth.
AI-supported model ensures efficiency without losing personal touch.
COVU supports agency growth or exit while preserving customer experience.
The acquisition of Mitchell Insurance Agency aligns with COVU’s strategy to partner with high-quality agencies to enhance its AI-native platform. Based in Roseville, California, Mitchell is known for its personalized service and strong ties with carriers like Mercury and Safeco. “Mitchell is exactly the kind of partner that strengthens our platform,” said Ali Safavi, CEO of COVU. “They’ve built a strong, loyal customer base and trusted carrier relationships over many years. We’re not here to change that—we’re here to support and elevate it, using the tools and infrastructure we’ve designed to help agencies thrive in the future.”
Mitchell Insurance Agency brings a robust mix of commercial and personal lines clients, along with a remarkable 113% revenue retention rate. Its experienced staff and established carrier relationships add scale and stability to COVU’s growing presence in California. By integrating Mitchell into its remote-first, AI-supported model, COVU enhances operational efficiency while maintaining the high-touch customer experience that Mitchell’s clients value.
COVU’s platform is designed to help agencies modernize and grow or facilitate a smooth exit for owners, all while preserving customer relationships, staff opportunities, and carrier continuity. The acquisition of Mitchell underscores COVU’s commitment to supporting agencies in adapting to a tech-driven future. “We’ve built a platform that respects what makes agencies great—relationships, reputation, and care,” Safavi added. “With Mitchell, we’re deepening our commitment to California and proving that AI-native doesn’t mean agency-less—it means future-ready.”
COVU’s acquisition of Mitchell Insurance Agency strengthens its position as a leader in AI-native insurance customer servicing. By combining Mitchell’s client-focused legacy with COVU’s innovative platform, the company is expanding its reach in California while empowering agencies to thrive in a rapidly evolving industry.
COVU is a transformative platform designed to revolutionize the insurance servicing industry through AI-native solutions combined with human support. The company is dedicated to enhancing customer experiences and operational efficiency for insurance agencies while providing flexible servicing models to meet the demands of modern consumers.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.