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Amplitude, Inc., a leading digital analytics platform, has been named a Leader and Customer Favorite in The Forrester Wave™: Digital Analytics Solutions, Q3 2025 report. Scoring highest in the “Current Offering” category and achieving top marks in 21 criteria, Amplitude is celebrated for its AI-driven analytics, compelling roadmap, and ability to unify product and buying experiences.
Amplitude named Leader and Customer Favorite in Forrester Wave 2025.
Highest score in “Current Offering” and 21 criteria, including AI insights.
Unifies buying and product experiences with AI-driven analytics.
Features dedicated storytelling tool for actionable insights.
Supports customers like Square, Strava, and A&E Networks.
Bidirectional data warehouse integration enhances analytics flexibility.
The Forrester Wave report evaluates digital analytics providers across over 30 criteria, focusing on Strength of Offering, Strength of Strategy, and Customer Feedback. Amplitude excelled with a 5/5 score in 21 criteria, including roadmap, real-time and predictive analysis, and AI for insights and assistance. “Amplitude is ideal for product-led organizations where product and marketing teams need close alignment and ease of use is a priority,” the report states. Its vision to unify the “buying” and “product” experience positions it as a leader in delivering seamless digital experiences.
Amplitude’s advancements in AI, including the introduction of AI Agents, enable teams to move from insights to action in minutes. The platform’s storytelling tool, unique among evaluated vendors, transforms data into actionable strategies, helping organizations like Square, Strava, and A&E Networks optimize user journeys. “Amplitude is redefining how organizations use data to build exceptional product and digital experiences,” said Francois Ajenstat, Chief Product Officer at Amplitude. “Our advancements in AI have become a force multiplier, and with the introduction of AI Agents, we’re helping teams move faster from insight to action in minutes.”
Customers praise Amplitude’s collaborative approach, ease of use, fast query engine, and cost-to-value ratio. “Think of Amplitude as a direct line to your audience,” said Dani Mednikoff, Director, Digital Analytics & Strategy at A+E Networks. “Even though you’re not chatting face-to-face, you can use the data you gather to understand what hooks your audience and what makes it stick around. It’s about the stories the numbers tell us, imbuing the data with meaning.” The platform’s bidirectional integration with data warehouses allows users to analyze data directly, enhancing flexibility and efficiency.
Amplitude’s standout features include engagement matrix, persona, and conversion driver analyses, which drive digital product performance. Its ability to collect, analyze, and visualize quantitative and qualitative data from digital channels empowers organizations to improve product usage, experience design, and digital marketing effectiveness. The report notes Amplitude’s “standout analyses” and its unique position as the only vendor with a dedicated storytelling tool, reinforcing its leadership in digital analytics.
Amplitude’s recognition as a Leader and Customer Favorite in the 2025 Forrester Wave report underscores its role in transforming digital analytics. By leveraging AI and a customer-centric approach, Amplitude empowers organizations to deliver exceptional digital experiences and drive measurable business outcomes.
Amplitude is the leading digital analytics platform that helps companies unlock the power of their products. Over 4,000 customers, including Atlassian, NBCUniversal, Under Armour, Square, and Jersey Mike’s, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. Amplitude is the best-in-class analytics solution for product, data, and marketing teams, ranked #1 in multiple categories in G2’s Summer 2025 Report.
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