RainFocus has unveiled its strategy for accelerated AI investments, positioning the event marketing platform as a foundational hub for an AI-native future that enhances customer-centric operations and industry leadership. This announcement addresses the growing AI adoption gap in events, leveraging the company's Global Attendee Profile to drive perpetual value across customer journeys.
RainFocus is committing to a holistic AI transformation across internal operations, client platforms, and end-user experiences, reinforcing its customer-centric model in event marketing. The strategy emphasizes an open, agentic platform where AI agents collaborate dynamically, extending event value beyond single engagements through integrated data and content.
While 69% of event leaders incorporate AI, most teams underutilize it for strategic planning, measurement, and forecasting, creating an adoption gap highlighted in the ELX Future-Ready Leadership Whitepaper. RainFocus leverages its Global Attendee Profile—an intelligence layer combining interest and buying signals—to enable seamless content repurposing and distribution across customer ecosystems, turning every event into a sustained source of high-value assets.
RainFocus' upcoming AI initiatives align with three pillars: Operational Transformation, where AI enhances internal processes for greater efficiency; Product and Platform Evolution, shifting from human-operated tools to collaborative intelligent systems; and Ecosystem Leadership, fostering an interconnected future for event technology. Enterprise clients are already integrating RainFocus data—such as sessions, meetings, and venue details—into their AI solutions for personalized pre-, during-, and post-event experiences.
"The future of enterprise software is not a single, monolithic platform, but a dynamic and intelligent network of collaborating AI agents," said Marius Milcher, vice president of platform strategy and AI at RainFocus. "RainFocus is the foundational platform for this agentic AI web. We are leveraging AI holistically to reinvent how we work internally, reimagine what we deliver to our clients, and shape the future of our industry."
"Our core as an integration hub for data and content hasn't changed," said Milcher. "Our strategy will drive measurable business impact and build resilience for ourselves and our clients in a world where AI innovation never slows."
"Data is the fuel that feeds AI, and our unified data approach has given us an edge in the industry," said JR Sherman, CEO of RainFocus. "We are the best-of-breed in what we do, and that extends to our philosophy around AI. Our expertise is unmatched, and will enable clients to scale how they integrate AI into their events, marketing programs, and customer journey orchestration."
RainFocus' AI strategy equips clients with vendor-agnostic platforms, upskilled teams, and embedded workflows that streamline data into the Global Attendee Profile for CRM and CDP integration, fostering cohesive journeys and industry-wide resilience.
RainFocus is the next-generation event marketing platform built to capture and analyze unprecedented amounts of first-party data for exceptional events and optimized engagement throughout the customer journey. RainFocus powers flawless experiences with secure, scalable solutions to support the entire event lifecycle. The platform integrates with sales and marketing technologies, simplifying event registration, content management, and exhibitor activation across in-person, virtual, and hybrid experiences, all from a single dashboard. Leveraging real-time data, RainFocus provides actionable insights to drive personalization, accelerate qualification and lead conversion, and close deals.
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