Demandbase, a leading account-based go-to-market (GTM) platform for B2B enterprises, announced on July 17, 2025, in San Francisco, the availability of Agentbase, its system of connected GTM AI agents, in the new AI Agents and Tools category of AWS Marketplace. Built on Amazon Web Services (AWS), Agentbase enables businesses to discover, buy, and deploy AI-driven solutions seamlessly using their AWS accounts, accelerating GTM execution. Demandbase One™, the company’s AI-powered platform, is also available in the AWS Marketplace, enhancing revenue team productivity and campaign precision.
Agentbase launched in AWS Marketplace AI Agents and Tools category on July 17, 2025.
Features AI agents like Campaign Outcomes and Account Engagement for B2B GTM.
Built on AWS with Amazon Bedrock, ensuring secure, scalable solutions.
Campaigns using Agentbase saw 40% higher click-through rates and 25% more page visits in Q4 2024.
Demandbase One™ also available, unifying data, tools, and teams for revenue growth.
Plans to introduce Filter Agent and Action Agent in collaboration with AWS GenAI Innovation Center.
Agentbase, the first collection of GTM AI agents built on AWS, streamlines B2B workflows by integrating AI-powered automation and unified data insights. “By offering Agentbase in AWS Marketplace, Demandbase is enabling businesses to deploy tangible AI solutions that have measurable business impact,” said Gabe Rogol, CEO of Demandbase. The platform’s Campaign Outcomes Agent optimizes bidding strategies, while the Account Engagement Agent summarizes account activities, enabling faster decision-making. Initial results from Q4 2024 show campaigns using Agentbase achieved a 40% higher click-through rate and 25% greater lift in page visits compared to standard campaigns.
The integration with AWS Marketplace, announced on July 17, 2025, leverages Amazon Bedrock and the AWS Generative AI Innovation Center to enhance Agentbase’s capabilities. “Demandbase has leveraged Amazon Bedrock to build Agentbase agents, transforming how B2B companies access and act on critical business intelligence,” said Francessca Vasquez, Vice President of Professional Services and Generative AI Innovation Center at AWS. Upcoming agents, Filter Agent and Action Agent, will further simplify complex data workflows into conversational experiences, with multi-agent collaboration planned for future releases.
Demandbase’s Agentbase addresses the $50 billion B2B marketing tech market, competing with platforms like HubSpot and Marketo. The company’s 2024 revenue exceeded $200 million, with double-digit ARR growth for Demandbase One™, driven by new customers and higher deal sizes. The AWS Marketplace listing simplifies procurement, reducing vendor evaluation time and offering centralized control over licensing and payments. Social media sentiment on X reflects excitement, with posts noting Agentbase’s role in unifying sales and marketing teams.
The launch aligns with the growing AI agent market, projected to reach $4.5 billion by 2027 per IDC. AWS’s $100 million investment in its Generative AI Innovation Center, announced alongside new AI tools at the AWS Summit, underscores the strategic importance of Agentbase’s availability. Demandbase’s recognition as a leader in 38 G2 Winter 2025 Reports and the 2024 Forrester Wave for B2B Revenue Marketing Platforms further validates its market leadership.
Demandbase’s Agentbase in AWS Marketplace marks a transformative step for B2B GTM strategies, offering scalable, AI-driven solutions that align sales, marketing, and RevOps. With plans to expand its agent portfolio, Demandbase is poised to redefine how enterprises drive revenue through unified data and automation.
Demandbase is the leading account-based GTM platform for B2B enterprises to identify and target the right customers, at the right time, with the right message. With a unified view of intent data, AI-powered insights, and prescriptive actions, go-to-market teams can seamlessly align and execute with confidence. Thousands of businesses depend on Demandbase to maximize revenue, minimize waste, and consolidate their data and technology stacks – all in one platform.
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