On June 25, 2025, Abnormal AI, a leader in AI-native human behavior security, announced the launch of its operations in Japan, strengthening its Asia-Pacific presence and addressing the growing need for advanced email security among Japanese enterprises. This expansion aligns with a sharp rise in socially-engineered email attacks targeting the region, offering a cloud-native, AI-driven solution to counter sophisticated threats.
Japan, the world’s third-largest economy, is a prime target for cyber threats, with phishing attacks spiking by 37% and BEC attacks rising 6% between 2023 and 2024, costing an average of $137,000 per successful BEC incident. Traditional secure email gateways (SEGs) struggle against socially-engineered attacks, which exploit human behavior rather than technical vulnerabilities. Abnormal AI’s platform leverages behavioral AI, analyzing identity, context, and 45,000+ signals to detect anomalies and stop threats like phishing, BEC, and vendor fraud in milliseconds.
“Japan is a cornerstone of our international growth strategy,” said Evan Reiser, Co-Founder and CEO of Abnormal AI. “We are committed to investing in the region to help Japanese enterprises redefine email security in the era of AI.” Kei Mitsuyama, Country Manager for Japan, added, “Our advanced AI-driven approach not only increases threat detection accuracy, but also simplifies operations, reducing the burden on already-stretched security teams.”
The Japan launch builds on Abnormal AI’s rapid growth in the Asia-Pacific (APAC) region, where advanced email attacks surged by 26.9% from 2023 to 2024. “We’ve seen remarkable growth across the region as organizations increasingly recognize the need for modern, AI-powered security solutions,” said Tim Bentley, Vice President of Asia-Pacific. Japan’s strategic importance stems from its technological advancements and role in global supply chains, making it a critical market for cybersecurity innovation.
Abnormal’s cloud-native platform integrates seamlessly with Microsoft 365 and Google Workspace, offering low false positives and autonomous threat remediation. Its recognition as a Leader in the 2024 Gartner Magic Quadrant for Email Security Platforms and adoption by over 20% of Fortune 500 companies underscore its credibility.
The launch aligns with Japan’s light-touch AI regulatory approach, outlined in the February 2025 AI Policy Study Group Interim Report, which prioritizes innovation over stringent rules. The proposed AI Bill, submitted on February 28, 2025, encourages private sector cooperation without heavy obligations, fostering an environment conducive to AI adoption. This regulatory flexibility supports Abnormal AI’s mission to deploy cutting-edge solutions tailored to Japan’s threat profile and language needs.
Posts on X reflect enthusiasm for Abnormal AI’s Japan launch, with users highlighting its timely response to APAC’s rising email threats. The company’s participation in the Gartner Security and Risk Management Summit (July 23–25, 2025) in Tokyo will further showcase its behavioral AI capabilities, offering demos and insights into securing modern workplaces.
Abnormal AI’s Japan expansion positions it to address the region’s escalating cyber threats with precision and scalability. By leveraging behavioral AI, the company aims to redefine email security for Japanese enterprises, aligning with global trends toward AI-driven, cloud-native defenses.
Abnormal AI is the leading AI-native human behaviour security platform, leveraging machine learning to stop sophisticated inbound attacks and detect compromised accounts across email and connected applications. The anomaly detection engine leverages identity and context to understand human behaviour and analyse the risk of every cloud email event—detecting and stopping sophisticated, socially-engineered attacks that target the human vulnerability.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.