3CLogic, the leading AI-powered contact center platform for ServiceNow, announced its selection by Astreya Partners, a global IT managed services provider, on October 1, 2025. This partnership implements 3CLogic's Voice AI and contact center solution integrated with ServiceNow to optimize service delivery for Astreya's clients, including six of the Magnificent Seven.
Astreya aims to modernize communications, providing a conversational alternative to email for time-sensitive requests. After evaluation, 3CLogic was chosen to complement ServiceNow ITSM investments, creating a consolidated workspace for service desk teams. "Astreya is focused on staying ahead of the curve," said Romil Bahl, CEO of Astreya. The integration transforms Digital Workplace Services with omnichannel support, Voice AI for self-service, and AI-powered sentiment analytics.
"This partnership revolutionizes our ServiceDesk offerings," said Jothiganesh Nagarajan, COO of Astreya. Bob Doherty, VP of Sales at 3CLogic, added, "Weaving functionality into ServiceNow workflows drives exponential ROI."
Post-deployment, Astreya plans to extend capabilities across divisions, committing to innovation in service delivery. 3CLogic, a ServiceNow Advanced Platform Build partner, will unveil enhancements at events in Dallas, London, Chicago, New York, Munich, and Amsterdam.
The partnership positions Astreya as an IT managed services leader, combining credit union trust with fintech agility.
3CLogic transforms customer and employee experiences with its patented and award-winning AI-powered cloud contact center solutions purpose-built to enhance today's leading CRM and Customer Service Management platforms. Globally available and leveraged by the world's leading brands, its offerings empower enterprise organizations with innovative capabilities, such as intelligent self-service, Generative AI, Voice AI, agent automation & coaching, and AI-powered sentiment analytics — all designed to lower operational costs, maximize ROI, and deliver better, faster, and more personalized interactions for IT, employee, and customer service.
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