Omnisend, a leading email and SMS marketing platform for ecommerce businesses, has unveiled its most significant feature release of the year. The update introduces powerful new tools for personalization, AI-powered assistance, advanced SMS capabilities, and enhanced reporting features. These additions are designed to help merchants connect with their customers more effectively and efficiently.
Omnisend introduces its biggest feature update of the year, focusing on sophisticated marketing tools for ecommerce businesses.
The update includes a new Personalized Content suite, enabling merchants to display viewed or past-purchased product recommendations and use conditional content in emails.
AI-powered assistants are being launched to help brands save time by suggesting and creating new automation workflows and forms tailored to customer behavior and brand voice.
Advanced SMS capabilities are being added, with new SMS Shortlinks for improved click-through rates and upcoming SMS Shortcodes for building customer trust.
Enhanced reporting will provide merchants with deeper insights into audience dynamics and engagement across all channels.
The new features are designed to make sophisticated marketing accessible, helping brands of all sizes grow their online businesses.
Omnisend's latest product update is focused on giving ecommerce brands the tools they need to engage customers on a deeper level. The release includes a new suite of features that address key areas of digital marketing: personalization, AI-driven workflows, and advanced communication channels like SMS.
For merchants looking to create more relevant customer experiences, Omnisend is introducing its new Personalized Content suite. This set of tools is available to Pro users and as an add-on, allowing for granular control over content. Key features include Viewed Product Recommendations, which automatically displays recently viewed items in emails to encourage purchase completion, and Past Purchases Recommendations, which suggests complementary products based on a customer's history. The platform also adds Conditional Content Campaigns, enabling dynamic content blocks within a single email campaign for a more tailored experience.
Omnisend is expanding its AI capabilities to help brands streamline their marketing efforts. The company plans to launch Suggest + Create Automations in Q4, a feature that will identify gaps in a brand's automation strategy and generate new workflows. Additionally, Suggest + Create Forms is in beta, using AI to create forms based on key brand assets and events, helping businesses grow their subscriber lists more efficiently.
Recognizing SMS as a vital growth channel, Omnisend is enhancing its functionality to give merchants more control and build customer trust. The update includes SMS Shortlinks, which are custom-branded domain shortlinks designed to improve recognition and click-through rates. SMS Shortcodes are also coming soon, offering short, recognizable numbers for high-volume SMS campaigns.
Launching in Q4, the platform will offer enhanced reporting features. Merchants will gain new insights into audience dynamics over time and receive detailed reporting for the Push channel. This will help brands accurately track growth and engagement, allowing for more data-driven decisions.
"At Omnisend, our mission has always been to make sophisticated marketing accessible to every ecommerce brand," said Zilvinas Lesinskas, VP of Product at Omnisend. "This release is about giving merchants the practical, ready-to-use tools they need to connect with customers on a deeper level - whether that's through personalized recommendations, smarter AI workflows, or more trustworthy SMS. We are launching these features to make every interaction our clients have with their customers more impactful."
Omnisend is an email & SMS marketing platform with a suite of features made specifically to help ecommerce stores grow their online businesses faster. One-click integration with major ecommerce platforms, pre-made automation & email templates, and award-winning 24/7/365 live customer support make it easy for brands of any size to sell more—all without the exaggerated cost.
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