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Notified has introduced Content OS, a comprehensive AI-first framework tailored for public relations professionals navigating the Answer Economy, where AI platforms like ChatGPT, Gemini, and Copilot deliver instant answers rather than traditional search results. This shift elevates trusted visibility as the key to influence, with brands at risk of obscurity without strategic AI optimization. By integrating GlobeNewswire distribution, an AI-enhanced media database, monitoring, and Profound analytics, Content OS provides a unified workflow to craft, distribute, amplify, and measure content for maximum impact.
The Answer Economy demands content optimized for AI consumption, where authority signals determine visibility. Content OS addresses this by centralizing PR operations, enabling teams to shape narratives that resonate across human and machine audiences. This framework moves beyond siloed tools, fostering efficiency in an era where PR must influence both journalists and algorithms to secure citations and coverage.
At the core of Content OS is the Craft stage, where press releases evolve into Content Streams—structured elements powering diverse assets like social posts, fact sheets, media kits, bylined articles, and Wikipedia edits. This approach ensures narrative consistency across channels, starting with the release as the authoritative foundation. By repurposing a single story into machine-readable formats, PR professionals can scale campaigns without losing coherence or quality.
The Distribute phase reimagines GlobeNewswire for the Answer Economy, incorporating metadata, release tags, and media snippets to signal relevance to AI engines and journalists. This optimization reaches a global media network while prioritizing discoverability in AI-generated responses, helping brands establish trust signals that elevate their presence in instant answers.
Amplification leverages the AI-enhanced media contacts database with Smart Search and Personalized Pitch, an AI tool for crafting tailored editorial outreach. This targeted approach generates earned coverage that reinforces authority, directly contributing to stronger visibility in AI platforms and traditional media alike.
Content OS's Measure stage introduces AEO Analytics, tracking performance across media, communities, and answer engines. Through an exclusive Profound partnership, it provides diagnostics on citations in ChatGPT, Gemini, Perplexity, and beyond, quantifying influence far beyond impressions or clicks to demonstrate ROI in the Answer Economy.
“The scoreboard is changing. AI search is upending traditional SEO tactics, and PR campaigns now have an unprecedented ability to ensure that your corporate story or brand narrative is seen, heard, and understood. When the rules shift, the winners are the ones who adapt. That’s why we built Content OS: to give PR professionals the contextualized content they need to meet audiences where they are in the new Answer Economy,” said Erik Carlson, Chief Executive Officer at Notified. “By combining distribution, intelligence and analytics into a unified workflow, we’re empowering public relations teams to shape the narratives that define the future of corporate communications.”
Content OS positions PR as a strategic force in AI-driven communications, offering a single portal for end-to-end workflows that drive visibility and influence. As more details emerge, this platform promises to redefine how brands secure their place in the evolving digital landscape.
We are Notified, and your story goes here. As the only technology partner dedicated to both investor relations and public relations professionals, we help you control and amplify your corporate narrative. Our fully integrated PR and IR platforms streamline every step—whether it's reaching the right media, press release distribution, and measurement or designing new IR websites, managing investor days, earnings releases, and regulatory filings. Connecting both worlds, GlobeNewswire is one of the world's largest and most trusted newswire distribution networks, serving leading organizations for over 30 years. Together, we empower communicators to inform a better world.
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