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  • Payroll & Benefits

HiBob Launches US Payroll and Benefits Solution


HiBob Launches US Payroll and Benefits Solution
  • Source: Source Logo
  • |
  • September 17, 2025

HiBob has launched its native US Payroll and Benefits Administration solution, integrating payroll seamlessly into its HR platform to enhance transparency, employee wellbeing, and operational efficiency for SMBs.

Quick Intel

  • HiBob introduces native US Payroll and Benefits, unifying HR, payroll, and benefits in one platform.
  • Powered by Gusto Embedded Payroll for compliance and accuracy.
  • Features AI-powered payslip intelligence for employee queries in plain language.
  • Provides real-time analytics for leaders and seamless HR-finance collaboration.
  • Delivers intuitive, transparent experiences from onboarding to payday.
  • Trusted by over 4,400 global companies to streamline operations and boost engagement.

HiBob Launches Native US Payroll and Benefits Solution

HiBob, the company behind the modern people management platform Bob, announced the launch of its native US Payroll and Benefits Administration solution on September 16, 2025. Designed with transparency and employee wellbeing at its core, this offering provides a seamless, all-in-one experience that integrates payroll, benefits, and HR functions. Unlike traditional back-office systems, HiBob embeds payroll into the employee journey, fostering clarity, trust, and convenience across HR, finance, and individual contributors.

Reimagining Payroll for People-Centric Organizations

The solution introduces innovative features to elevate payroll from a transactional process to a strategic enabler. AI-Powered Payslip Intelligence allows employees to query deductions, tax details, or changes in plain language via a built-in AI co-pilot, reducing administrative burdens on payroll teams. Real-time analytics deliver instant insights from payroll and benefits data, while seamless HR-finance collaboration establishes a shared source of truth to minimize errors and delays. The transparent employee experience spans onboarding, benefits selection, and payday, with an intuitive, inclusive interface that scales effortlessly. "This is payroll reimagined," said Ronni Zehavi, CEO and Co-Founder of HiBob. "We've built a system for people, not just payments giving employees confidence in their pay while helping organizations streamline HR and finance."

Early Adopter Insights and Industry Validation

Martin Lundström, VP, Head of Finance at Magma Math, an early adopter, said: "With HiBob, payroll and people analytics are unified across our global teams. The platform scales effortlessly, delivers accuracy, and was the only tool our employees actively requested. Implementation was smooth, and HiBob has proven to be a reliable, customer-focused partner." Backed by Gusto Embedded Payroll's technology, the solution ensures compliance and reliability for today's distributed workforces. Stacey Harris, Chief Research Officer at Sapient Insights Group, noted: "Payroll is one of the most important yet least transparent processes in organizations. HiBob's employee-first design and embedded AI directly address SMB pain points, making payroll more accessible, accurate, and trusted."

Setting a New Benchmark for SMB Growth

Tailored for small and medium-sized businesses, HiBob's US Payroll and Benefits solution addresses key challenges in compliance, accuracy, and employee trust. By unifying data and automating workflows, it empowers growing organizations to focus on strategic priorities, driving engagement and business growth. With over 4,400 companies worldwide relying on Bob, this launch reinforces HiBob's leadership in AI-powered HR platforms for modern, fast-paced environments.

HiBob's innovative approach to payroll administration establishes a new standard, empowering SMBs to build stronger teams through transparent, efficient, and people-focused people management.

About HiBob

HiBob is transforming how modern businesses manage their people with Bob—its award-winning, AI-powered HR platform. Designed for distributed workforces and fast-moving companies, Bob helps streamline HR, payroll, and finance operations. Over 4,400 companies worldwide trust Bob to improve employee engagement, simplify operations, and drive business growth.

  • HR TechEmployee WellbeingAI PayrollPeople Management
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