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Perforce Software, in collaboration with JetBrains, has released the 2025 State of Game Technology Report, surveying 521 professionals across gaming, media & entertainment, automotive, and manufacturing industries to uncover the evolving role of game technology and AI integration beyond traditional entertainment.
70% of organizations now integrate generative AI into core workflows, up from 65% last year.
Media & Entertainment leads with 86% leveraging AI for content creation, imaging, and code testing.
Version control adoption surges to 86% across industries, from 69% in the previous year.
Game engines expand into automotive, medical, and manufacturing sectors.
Report highlights AI's role in accelerating asset creation and testing in game development.
Live discussion on findings scheduled for October 2nd with Perforce and JetBrains leaders.
The report marks generative AI's shift from experimental to essential, with 70% of respondents incorporating it into workflows, an increase from 65% last year. Media & Entertainment professionals lead this trend, with 86% actively using generative AI for applications such as content creation (44%), imaging and prototyping (35%), and code generation and testing (33%). This adoption reflects AI's growing influence in enhancing productivity and innovation across creative and technical processes.
Version control has emerged as a cornerstone for complex projects, with 86% of respondents now integrating it into their workflows, up significantly from 69% last year. As game engines extend into industries like automotive, medical, and manufacturing, the need for robust infrastructure to manage sophisticated visual assets and simulations has intensified. "As game engines expand beyond entertainment into industries like automotive, medical, and manufacturing, version control has become the essential foundation for these complex workflows," says Brent Schiestl, Senior Director of Product Management at Perforce. "The creation of increasingly sophisticated visual assets and simulations requires infrastructure that can handle what others can't—which is why we're seeing adoption surge across technical and creative roles alike."
The convergence of game technology and AI is reshaping creative industries, accelerating processes from asset creation to testing while maintaining quality. "The convergence of game technology and AI represents a fundamental shift in how creative industries approach innovation," adds Anastasia Kazakova, Head of Marketing and BizDev in .NET at JetBrains. "In game development specifically, we see AI accelerating everything from asset creation and testing to helping studios iterate faster while maintaining high quality. Thus, we're witnessing organizations move beyond experimentation to full-scale integration, transforming production workflows, creative processes, and ultimately the player experience."
The 2025 State of Game Technology Report provides comprehensive insights into these trends, available for download to guide managers and creators in leveraging game technology and AI for competitive advantage.
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