viax, the no-code modeling software startup assisting Fortune 500 companies in navigating commerce complexity, has unveiled viax O2: OmniCommerce 2.0. This innovative solution combines artificial intelligence, augmented reality, and next-generation point-of-sale systems to provide commerce on command, leveraging the company's Enterprise Digital Fabric to integrate data, decisions, and processes across local and global scales.
The viax O2 solution enables companies to manage the complete commerce landscape, from ecommerce and social conversational channels to physical stores, dealer locations, and both digital and physical services. Ecommerce currently represents only 25% of total retail and B2B transactions, highlighting the need for comprehensive digitalization. By utilizing the Enterprise Digital Fabric's native integration and no-code modeling capabilities, organizations can overcome persistent commerce challenges.
OmniCommerce 2.0 builds on the original imperative of unifying physical, digital, and services commerce through real-time engagement. It incorporates AI and AR alongside next-generation POS to deliver customized, on-demand experiences that allow customers to shape their own journeys. "The viax O2 solution allows companies to finally address the total commerce experience – spanning ecommerce, social and conversational channels, physical stores, dealer locations, and digital and physical services," said Rick Chavie, President & CEO of viax.
viax O2 addresses the divergence between B2B and B2C by handling complex B2B requirements such as configure-price-quote systems, order management, installed assets, and payments, while meeting B2C expectations for real-time, streamlined commerce. It facilitates B2B2C and direct-to-consumer convergence through native interoperability across the digital demand chain, enabling manufacturers to provide tailored products and content directly to customers. The emergence of customer-to-business models is supported by AI-driven curation for hyper-personalized offers, integrated with tools that populate data and content into custom web and virtual experiences.
Customers prioritize experiences, products, and services over buying channels, seeking Market Experiences that align with their digital preferences in seller relationships. "Customers don't think in terms of buying channels; they think in terms of experiences, products, and services," Chavie added. "They want Market Experiences (MX) that reflect their digital preferences in relationships with sellers. With OmniCommerce 2.0, sellers can meet them anywhere online or offline, offering a single view of commerce that delivers customized value." This approach empowers sellers to engage customers seamlessly across online and offline touchpoints.
viax O2 positions enterprises to achieve competitive advantages in commerce by accelerating digitalization through the Process-Into-Profits Execution platform, with robust scaling and governance for AI. As viax continues to serve clients like Boeing and Fortune 500 healthcare companies, this launch advances the unification of offline and online commerce ecosystems.
viax is advancing the No Code Modeling for enterprise-grade applications, moving beyond the use case to address complex, global enterprises in mastering complexities for compelling, competitive advantage in commerce. The Enterprise Digital Fabric enables the viax Process-Into-Profits Execution (PIPE) platform to accelerate digitalization for viax customers, with scaling and governance of AI. viax O2 is leading the industry in advancing bringing offline and online together. The startup's clients include Boeing, a major global publisher, several Fortune 500 companies in the health care and medical sectors, and RE-OPS, a multifamily MRO marketplace. Learn more at viax.io.
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