Alchemer, a leader in customer experience (CX) technology, has acquired Chatmeter, an AI-powered customer intelligence platform. This strategic acquisition is designed to create a more comprehensive feedback intelligence platform by combining Alchemer’s direct feedback tools, such as surveys, with Chatmeter’s indirect feedback capabilities, which include reviews, social media, and customer comments. The unified platform will enable businesses, especially those with multiple locations, to capture every type of customer signal and gain a single, clearer view of their customer journey. This will help them make more informed decisions and build stronger customer relationships.
Alchemer, a CX and feedback technology company, has acquired Chatmeter, an AI-powered customer intelligence platform.
The acquisition merges Alchemer's direct feedback (surveys, in-app prompts) with Chatmeter's indirect feedback (reviews, social media, comments).
This creates a comprehensive platform for businesses to capture and act on all customer signals.
The combined offering provides a single source of truth for customer insights, fueling better experiences and measurable growth.
Both companies share a focus on intuitive, scalable technology, and the combined platform will serve over 15,000 organizations.
The acquisition is particularly beneficial for multi-location businesses in sectors like retail, hospitality, and financial services.
The modern business landscape requires organizations to listen to their customers across all channels. While direct feedback from surveys is valuable, a significant portion of customer sentiment is expressed indirectly through online reviews, social media posts, and public comments. According to Alchemer CEO Martin Mrugal, Chatmeter is the "gold standard" for collecting and acting on this type of indirect feedback. By integrating Chatmeter's reputation insights with Alchemer's direct feedback and data integrations, the new platform provides businesses with "unmatched clarity" into their customer base, which can lead to measurable growth and stronger customer loyalty.
This acquisition marks a significant milestone for both companies. Chatmeter's mission has always been to help brands understand the voice of their customers, and by joining forces with Alchemer, it can now unify every customer signal into a single source of truth. This integration provides businesses with the speed and clarity to innovate and strengthen relationships with confidence. The combined platform is built to scale for multi-location businesses, which often face the challenge of managing a vast amount of customer feedback from various locations and channels. The intuitive and scalable nature of both platforms, coupled with dedicated customer support, ensures that organizations can quickly realize value from their investment.
Alchemer empowers customers to do more with feedback. From a one-time survey to sophisticated feedback programs, Alchemer gives customer-obsessed teams the clarity to move from asking to action with powerful software. More than 11,000 organizations use Alchemer to collect feedback and connect it across their organizations through integration and automation. Alchemer gives CX, marketing, product, HR, and market research professionals clear, actionable insights. Founded in 2006, Alchemer is a KKR portfolio company.
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