Hisense, a global leader in consumer electronics and home appliances, unveiled its AI-driven innovations at the FIFA Club World Cup 2025™ in Qingdao, China, under the bold pitch-side message "AI YOUR LIFE." As the first official partner of the tournament, Hisense is leveraging its advanced AI technologies to enhance the viewing and home experience, aligning with its vision of human-centric innovation.
Hisense showcases AI at FIFA Club World Cup 2025™, starting June 2025 in Qingdao, China.
Hi-View AI Engine X powers ULED AI TVs with AI Picture, Sound, Scenario, and Energy features.
ConnectLife platform integrates AI-guided cooking and laundry care for smart homes.
Offers free live match streaming via VIDAA-powered TVs with DAZN partnership.
Hisense ranks No. 2 globally in TV shipments (2022-2024) and No. 1 in 100-inch+ TVs (2023-Q1 2025).
"AI YOUR LIFE" reflects Hisense’s focus on intuitive, responsive technology.
At the core of Hisense’s ecosystem is the Hi-View AI Engine X, its most advanced AI processor, driven by deep neural networks. It optimizes picture and sound across content, delivering:
AI Picture: Lifelike contrast, color, and motion for vibrant sports visuals.
AI Sound: Adaptive clarity and immersive acoustics for stadium-like audio.
AI Scenario: Automatic mode switching for optimized viewing settings.
AI Energy: High performance with enhanced efficiency.
These features power the next generation of ULED AI TVs, including the 100-inch ULED MiniLED U7 Series, which offers breathtaking clarity with Mini-LED PRO technology, Quantum Dot Color, and Dolby Atmos. The Hisense PX3-PRO TriChroma Laser Cinema and Laser Mini Projector C2 Ultra provide cinematic displays up to 300 inches, ideal for match-day experiences.
Beyond TVs, Hisense’s ConnectLife platform extends AI to home appliances, offering scenario-based intelligence for tasks like AI-guided cooking and personalized laundry care. The PureFlat Smart Series refrigerator, with its 21-inch screen, acts as a central hub for managing appliances, emphasizing Hisense’s belief that “the essence of home is love.” This AI-enhanced approach makes technology intuitive and responsive, enriching daily life.
As the first official partner, Hisense enhances the FIFA Club World Cup 2025™ experience by offering free live match streaming through VIDAA-powered TVs in partnership with DAZN (excluding mainland China, DPRK, Russia, and Japan, where the DAZN app is used). Fans can access real-time match data, prediction games, and schedules via a dedicated campaign page, fostering immersive engagement. Hisense’s long-standing sports partnerships, including FIFA World Cup™ 2018 and 2022 and UEFA EURO 2016™, 2020™, and 2024™, underscore its commitment to connecting with global audiences.
Hisense, founded in 1969, operates in over 160 countries and ranks No. 2 globally in TV volume shipments (2022-2024) and No. 1 in the 100-inch and over segment (2023-Q1 2025), per Omdia. Its "AI YOUR LIFE" campaign, displayed pitch-side, reflects a vision of technology that adapts and inspires. “For Hisense, whether it’s screen or appliance, the essence is home,” the company stated, emphasizing emotional and innovative connections during football’s finest moments.
Hisense’s integration of AI across its products and its prominent role at the FIFA Club World Cup 2025™ position it as a leader in delivering immersive, human-centric technology, inviting fans to "Own the Moment" with smarter, more vibrant experiences.
Hisense, founded in 1969, is a globally recognized leader in home appliances and consumer electronics with operations in over 160 countries, specializing in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 2 worldwide in total TV volume shipments (2022-2024) and No. 1 globally in the 100-inch and over TV segment (2023- Q12025). As the first official partner of the FIFA Club World Cup 2025™, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.
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