Trellist Marketing and Technology has announced a major new investment in its AI Search Audit, a specialized solution designed to help organizations understand and improve how their brand is represented on today's most influential AI-powered search engines.
This move is in direct response to the redefinition of the customer journey, where potential clients are increasingly starting their research on generative AI platforms rather than traditional search results pages. Trellist's audit provides crucial visibility into this new, non-traditional discovery space.
Trellist Marketing and Technology has announced new investments in its AI Search Audit.
The solution helps organizations understand how their brands are represented on AI-powered search engines.
It specifically targets visibility on emerging platforms like ChatGPT, Perplexity, and Google's Search Generative Experience (SGE).
The audit is positioned as a necessity because "AI search is redefining the customer journey" and influencing decision-making.
Clients can start with a free snapshot assessment or opt for a comprehensive $2,500 AI Search Audit for deeper strategy.
The AI Search Audit is a pioneering tool that goes beyond the scope of traditional SEO, which focuses primarily on organic rankings in standard search engines. The new audit addresses the reality that a significant portion of the customer journey now begins in a generative environment.
What the AI Search Audit Uncovers:
Brand Presence on LLMs: It reveals how a brand appears, or fails to appear, in the summarized, conversational answers provided by large language models on platforms like ChatGPT and Perplexity.
Visibility in SGE: It tracks the brand's citation and mention status within Google's Search Generative Experience (SGE) overviews.
Gaps and Opportunities: The audit provides a clear assessment of a brand’s current standing in this new discovery space, highlighting areas where content may not be structured or authoritative enough for AI models to reliably cite it.
Expert Perspective:
Thomas Atadan, AI Transformation Leader at Trellist, states that the new customer journey means brands must adapt their strategies to stay visible. The audit ensures that even brands with strong conventional SEO are not made "invisible" when the AI acts as an information gatekeeper.
Trellist is a professional services and solutions firm that integrates deep expertise in both marketing and technology. It serves a diverse clientele, including Fortune 500 companies, by delivering customized strategies for measurable growth. The firm is veteran-owned and 100% U.S.-based.
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