Talon.One Raises $135M to Boost AI-Driven Loyalty Solutions

Talon.One, a Berlin-based leader in enterprise loyalty and promotion software, has secured $135 million in growth funding from Silversmith Capital Partners and Meritech Capital, with participation from existing investor CRV. Serving over 270 global brands, the company aims to enhance its AI-powered platform to drive personalized, data-driven customer engagement.

Quick Intel

• Talon.One secures $135M to advance AI-driven loyalty and promotion tools.

• Funding led by Silversmith Capital Partners and Meritech Capital, with CRV.

• Platform serves 270+ brands, including H&M, Adidas, and Sephora.

• Investment to focus on AI intelligence and enterprise-grade capabilities.

• Headless architecture enables flexible, scalable incentive programs.

• Partnerships with Braze and Shopify enhance cross-channel integration.

Driving Customer Engagement with AI

Talon.One’s platform empowers brands to create personalized loyalty programs and promotions, leveraging data to enhance customer engagement while protecting profit margins. Serving clients like H&M, Adidas, Costa Coffee, and Sephora, the company supports over 270 global enterprises across retail, QSR, grocery, and financial sectors. The $135 million funding will accelerate AI-driven innovation, delivering predictive insights and deeper enterprise functionality to meet evolving market demands.

Strategic Shift in Incentive Programs

Recent industry trends highlight a shift from mass discounting to strategic, data-driven incentives. According to a Harvard Business Review report, brands are prioritizing profitability in promotions amid economic challenges. Talon.One’s platform aligns with this shift, enabling businesses to transform incentives into growth levers. By integrating loyalty and promotion programs, brands achieve increased ROI, improved data capture, and stronger customer loyalty, positioning incentives as value drivers in competitive markets.

Scalable, Headless Infrastructure

Talon.One’s headless architecture and intuitive Rule Engine allow marketing and product teams to deploy a wide range of incentives, from discounts to gamified loyalty schemes, without custom development. Deep integrations with partners like Braze and Shopify ensure seamless operation across online and in-store channels. As the only enterprise-grade promotions and loyalty engine integrated with Shopify, Talon.One offers unmatched flexibility and compatibility with any tech stack.

Leadership and Investor Confidence

“This investment is a powerful vote of confidence in the platform we’ve built, and the value we deliver to the world’s most trusted brands,” said Christoph Gerber, Co-founder and CEO of Talon.One. “This next chapter will be all about scale and execution,” added Sebastian Haas, Co-founder and COO. “With this investment, we will accelerate innovation in AI, enhance enterprise functionality, and continue building the most flexible and powerful incentive infrastructure on the market.” Investors echo this sentiment, with Sri Rao of Silversmith Capital Partners noting, “Talon.One is solving an incredibly complex and mission-critical problem with elegant, enterprise-grade infrastructure.”

The funding validates Talon.One’s vision, as emphasized by Reid Christian of CRV: “Since our first investment, it has been incredible to witness Talon.One’s journey and consistent execution.” With a focus on AI and scalability, Talon.One is poised to strengthen its market leadership in the US, UK, Europe, and APAC, redefining loyalty and promotion strategies for modern enterprises.

About Talon.One

Talon.One is the most powerful incentives engine that unifies loyalty, promotions and gamification into one holistic platform. Backed by enterprise-grade security and scalability, Talon.One empowers companies to design, orchestrate and build personalized, profitable promotions and loyalty programs using any data from any source. The world’s most-loved brands including Adidas, Sephora and Carlsberg work with Talon.One to drive deeper engagement and lasting loyalty with their customers.