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At Pure//Accelerate on June 18, 2025, in Las Vegas, Pure Storage introduced its next-generation FlashArray and FlashBlade products, designed to meet the demands of high-performance, data-intensive workloads. These innovations, part of the Pure Storage platform, address the challenges of data sprawl and fragmentation, enabling organizations to scale efficiently in an AI-driven era.
FlashArray//XL R5 doubles IOPS per rack unit, increases capacity by 50%.
FlashArray//ST delivers over 10M IOPS for latency-sensitive workloads.
FlashBlade//S R2 outperforms competitors by 30% in AI and data pipelines.
Unified block, file, and object architecture across the Pure Storage platform.
Supports AI, in-memory databases, and large-scale analytics workloads.
Addresses $175B AI/GenAI market growth in APAC by 2028 (IDC).
Rising data volumes and evolving business needs expose the limitations of traditional storage models, which create silos and inefficiencies. Pure Storage’s Enterprise Data Cloud (EDC) offers a unified, virtualized data layer across on-premises, public cloud, and hybrid environments. The latest FlashArray and FlashBlade offerings enhance this platform, delivering performance, scalability, and simplicity for AI, analytics, and mission-critical applications.
“In an era where data is king and IT complexity remains a major hurdle to accessing and using data for optimal business value, Pure Storage is once again redefining what’s possible for customers,” said John Colgrove, Founder and Chief Visionary at Pure Storage. “Pure Storage delivers the magic by rejecting the norms we’ve come to accept for storage infrastructure; they are what’s holding us back within this new era of exponential data growth and logarithmic growth of insight value.”
The FlashArray//XL R5 sets a new benchmark for consolidating diverse workloads. It doubles IOPS per rack unit compared to its predecessor and increases raw capacity by up to 50%, reaching 1.9 PB raw and 7.4 PB effective. This makes it ideal for enterprises managing large-scale databases, AI training, and virtualized environments.
Steven Allgeier, Vice President at Fiserv, commented, “At Fiserv we recognize our customers’ urgent need to manage escalating data demands with greater efficiency. With Pure Storage FlashArray, we are able to continuously deliver an optimal all-flash performance with reliability for mission-critical workloads. We are excited to see how the benefits of the next-gen FlashArray//XL R5 will empower our customers to scale for extreme demands.”
Designed for ultra-low-latency applications like in-memory databases, large OLTP, and sharded NoSQL databases, the FlashArray//ST delivers over 10 million IOPS in just five rack units. Its optimized IO path ensures rapid response times, supporting mission-critical workloads with minimal latency.
The FlashBlade//S R2 enhances performance for data-intensive tasks like genome sequencing, AI inference, and electronic design automation. It outperforms competitors by up to 30%, enabling faster time-to-insight and infrastructure consolidation for AI and analytics workloads.
Pure Storage extends object support to FlashArray, creating a single architecture for block, file, and object storage across its platform. This simplifies data management, providing a consistent experience and enabling seamless scaling for unstructured data, which is critical for AI and analytics.
“Pure Storage was born to disrupt the industry, as we introduced new capabilities to reliably achieve better and better performance at any scale,” continued Colgrove. “We are unwavering in our mission to enable our customers’ ambitions, providing the most innovative and reliable foundation they need to confidently meet any future challenge or opportunity.”
The new offerings align with the projected $175 billion AI/GenAI spending in APAC by 2028 (IDC). Pure Storage’s platform, backed by a $1.5 billion R&D investment, competes with Dell, NetApp, and HPE by delivering up to 70% performance gains and simplified management via Pure Fusion. The unified architecture and high-density storage position Pure Storage as a leader in AI-driven infrastructure.
Pure Storage delivers the industry's most advanced data storage platform to store, manage, and protect the world's data at any scale. With Pure Storage, organizations have ultimate simplicity and flexibility, saving time, money, and energy. From AI to archive, Pure Storage delivers a cloud experience with one unified Storage as-a-Service platform across on premises, cloud, and hosted environments. Our platform is built on our Evergreen architecture that evolves with your business – always getting newer and better with zero planned downtime, guaranteed. Our customers are actively increasing their capacity and processing power while significantly reducing their carbon and energy footprint. It's easy to fall in love with Pure Storage, as evidenced by the highest Net Promoter Score in the industry.
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