Medallia, the global leader in customer and employee experience, has expanded its strategic partnership with Adobe by integrating with the newly launched Adobe AI Agents. This collaboration enables businesses to leverage Medallia's Experience Intelligence for predictive customer insights, enhancing personalization and optimizing journeys across Adobe's enterprise applications.
Medallia's integration with Adobe AI Agents allows organizations to incorporate sentiment data and experience intelligence into Adobe tools, enabling deeper audience understanding. This results in more targeted content and optimized customer journeys that predict needs before they arise, fostering loyalty and revenue growth in competitive markets.
The partnership ensures Medallia's insights surface directly within Adobe's category-leading applications, including Real-Time Customer Data Platform, Experience Manager, Journey Optimizer, and Customer Journey Analytics. This out-of-the-box compatibility streamlines operations, allowing teams to act on real-time feedback for enhanced personalization without complex setups.
“This partnership with Adobe will give businesses the unprecedented ability to act on what customers want by combining the power of intelligent agents with Medallia’s deep experience insights," said Mark Bishof, CEO at Medallia. “As the only company in the experience management space to be partnering with Adobe on this, we’re helping businesses predict what their customers need before they even ask.”
Medallia's exclusive position among launch partners underscores its leadership in experience management, empowering over 150 joint customers to transform billions of feedback signals into actionable strategies. This deepened alliance positions Adobe and Medallia to redefine customer engagement, driving measurable results through AI-enhanced intelligence.
Medallia is the global leader in customer and employee experience, trusted by the world’s most iconic brands — including 7 of the Fortune 10. Medallia’s AI-driven platform helps enterprise organizations turn billions of feedback signals into clear, prioritized actions. With deep domain expertise, a powerful partner ecosystem, and consistent leadership recognition from top industry analysts, Medallia transforms customer experience into a strategic driver of business growth.
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