Forethought, a leader in agentic AI for customer experience, has made its AI-native platform available in the new AI Agents and Tools category of AWS Marketplace. Announced on August 7, 2025, this move simplifies the discovery, purchase, and deployment of Forethought’s solutionsdirectly from AWS accounts, accelerating AI-driven customer experience innovation.
Forethought’s availability in the AWS Marketplace’s AI Agents and Tools category enables enterprises to easily access its agentic customer experience (CX) platform. “By offering Forethought in AWS Marketplace, we’re providing customers with a streamlined way to access our agentic CX platform, helping them buy and deploy agent solutions faster and more efficiently,” said Sami Ghoche, co-founder and CEO of Forethought. This integration reduces procurement complexities, allowing centralized management of licensing and payments through AWS accounts.
The platform supports AI agents across multiple channels, including chat, email, voice, and SMS, serving functions like customer service, sales, marketing, and account management. Forethought’s proprietary agentic reasoning engine drives its industry-first multi-agent, omnichannel AI, enabling businesses to automate and enhance customer interactions. “Our customers across SaaS and tech, e-commerce and retail, fintech and healthcare are already using these capabilities to support more than a billion monthly customer interactions, demonstrating the real-world value of agentic CX,” Ghoche added.
Built on AWS, Forethought’s cloud-native solutions ensure high performance, security, and scalability. The platform’s capabilities help organizations reduce operational costs and accelerate resolution times, transforming customer engagement. The vendor-hosted SaaS model supports multi-agent orchestration, making it a robust choice for enterprises seeking to optimize customer experience workflows.
Forethought’s integration into AWS Marketplace marks a significant step in making AI-driven customer experience solutions more accessible. By leveraging AWS’s infrastructure and Forethought’s advanced AI, businesses can achieve smarter, faster, and more secure customer interactions, solidifying Forethought’s role as a leader in agentic AI
Launched in 2018, Forethought is the first AI-native platform for enterprise customer support, built on a multi-agent architecture for omnichannel resolution. Trusted by leading companies like Upwork, Grammarly, Airtable, and Datadog, Forethought’s AI agents resolved billions of monthly support issues. The company has raised $115M+ in venture funding from top investors, including Blue Cloud Ventures, NEA, Village Global, and Sound Ventures, G2 has recognized Forethought as a High Performer in 2024 and Mid-Market Leader, Best Est. ROI, and Easiest to Do Business With in Customer Support for 2025.
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