Popl has announced a strategic partnership with RocketReach to strengthen its AI-powered event lead capture platform with real-time B2B contact intelligence. The collaboration combines Popl's in-person go-to-market (GTM) technology with RocketReach's extensive database of verified professional and company profiles, enabling sales teams to capture, enrich, and act on event leads more effectively.
Popl and RocketReach have entered a strategic partnership aimed at transforming how revenue teams capture and enrich leads during in-person events.
The collaboration gives Popl access to RocketReach's database of more than 700 million professional profiles and 60 million company profiles, allowing event interactions to be enriched with verified contact details, company intelligence, and real-time business data.
By integrating RocketReach's data into its AI-native platform, Popl aims to deliver faster, more accurate lead qualification and help sales teams convert face-to-face conversations into measurable business opportunities.
Popl's platform enables users to scan event badges and record in-person conversations, automatically converting those interactions into enriched professional profiles.
Through the partnership, RocketReach serves as a primary data source across Popl's enrichment engine, providing:
RocketReach's API performance and large-scale contact verification capabilities allow Popl to enrich millions of event interactions almost instantly, making it well suited for live conferences, trade shows, and networking events.
The partnership extends beyond post-event enrichment by introducing AI-powered pre-event prospecting capabilities.
Using RocketReach's sales intelligence, Popl plans to help organizations:
The companies believe these capabilities will improve both event preparation and the quality of in-person business conversations.
Unlike a traditional vendor agreement, the partnership includes an option structure that allows both companies to expand their collaboration over time.
The companies expect the relationship to evolve alongside the growing demand for AI-powered go-to-market platforms that combine event technology, sales intelligence, CRM integration, and conversational AI.
"We call RocketReach 'the everything provider,'" said Jason Alco, founder and CEO of Popl. "Most data providers specialize in one data category, such as email addresses or phone numbers. RocketReach spans the entire data ecosystem, from contact and company intelligence to healthcare professional data, prospecting APIs, signals, and much more. The breadth and depth of their data are extraordinary."
"Popl is the leading provider for in-person events. Their product is unmatched, and this partnership sets the foundation for both companies to capture the tailwinds around the evolution of GTM. We're excited to work strategically with Popl's team, in supporting their product roadmap," said Scott Kim, CEO of RocketReach.
As organizations place greater emphasis on in-person engagement within their go-to-market strategies, the partnership positions both companies to deliver more intelligent lead capture, data enrichment, and sales prospecting capabilities.
By combining AI-powered event workflows with verified B2B contact intelligence, Popl and RocketReach aim to help revenue teams accelerate pipeline generation, improve event ROI, and create more personalized customer interactions before, during, and after live events.
Popl is the leading AI platform for event lead capture and in-person go-to-market. Its universal badge scanner, proprietary data engine, event intelligence, AI recorder, CRM integrations, and AI agents help revenue teams convert face-to-face interactions into measurable pipeline.
RocketReach is the leading sales and lead intelligence platform trusted by more than 30 million users and 95% of the S&P 500. Powered by proprietary technology, RocketReach provides access to over 700 million contacts and 60 million companies worldwide. Sales, recruiting, and marketing teams rely on RocketReach to connect directly with the right people and decision-makers.
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