Nimble, the pioneer of relationship-focused CRM, has announced the launch of Nimble Web Chat. This new tool enables real-time conversations with website visitors and automatically creates CRM contacts while logging every interaction. By integrating web engagement directly into the CRM spine, Nimble eliminates the need for small and mid-sized businesses to manage disconnected third-party chat tools or pay for expensive enterprise-tier platforms. The solution ensures that every conversation is attributed to a contact record and remains accessible alongside email history, sequences, and pipeline activity.
Native CRM Integration: Every web chat automatically creates or updates a contact record and logs the transcript to the contact's timeline.
Affordable Flat Pricing: The tool is bundled with Nimble Web Forms for $12 per month per company, regardless of team size.
AI Chat Helper: An automated assistant engages visitors when team members are away, posing qualifying questions and capturing contact data.
Multi-Platform Access: Teams receive notifications on desktop and mobile (iOS/Android), allowing for real-time responses from anywhere.
High-Intent Targeting: Companies can deploy multiple specialized chat widgets across pricing, services, and campaign landing pages.
Unified Sales Stack: Web Chat joins Nimble’s existing suite of email marketing, sequences, and prospector tools to cover the full customer lifecycle.
Nimble's new release focuses on returning the focus of CRM to "Relationships" rather than just "Management." For many small businesses, real-time chat has previously required either a standalone tool that does not sync with their database or a high-cost enterprise bundle. Web Chat provides a native alternative that bridges the gap between a website visit and a managed relationship, ensuring that no lead falls through the cracks due to manual data entry or siloed communication channels.
"CRM stands for Customer Relationship Management. The R got buried under the M," said Jon Ferrara, founder and CEO of Nimble. "Small businesses have been forced into an impossible choice — stitch together five disconnected tools and live with the chaos, or sign up for a bundled platform that costs a fortune. With Web Chat now in place, there's a real alternative — one platform, every step of the relationship, priced for the businesses that actually need it."
The inclusion of the AI Chat Helper ensures that high-intent pages remain productive 24/7. When team members are unavailable, the AI assistant handles initial visitor qualification and generates session summaries for seamless follow-up. This feature is part of a broader inbound-outbound ecosystem within Nimble, which includes Web Forms for data capture and Nimble Prospector for outbound intelligence. By housing these features natively, Nimble allows contacts, campaigns, and conversations to share a single, continuous relationship history.
"I was paying a fair amount of money for a web form, and even then, I had to rely on a separate data connector to transfer what it could to my Nimble CRM," said Craig M. Jamieson, Owner at Adaptive Business Services. "Now, for only $12 per month, I get any combination of 10 web forms or 10 web chats, all native to Nimble."
Nimble Web Chat is available immediately as part of the Web Forms bundle. The base subscription includes 10 capture points that can be allocated between forms and chats as needed. Existing Web Forms subscribers receive access to the new chat functionality at no additional cost. Furthermore, the tool is included in the Nimble for Microsoft 365 plan, providing a unified experience for users within the Microsoft productivity ecosystem.
About Nimble
Nimble is The Team Relationship CRM, built for the whole company — a unified platform where CRM, email marketing, sales automation, and web engagement run on one relationship spine instead of five disconnected tools. Founded in 2010 by Jon Ferrara, the CRM pioneer who created GoldMine®, the original relationship-first CRM and a PC Magazine Editors' Choice seven years running. Headquartered in Santa Monica, California.
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