Consensus, the industry leader in demo automation, has entered into a definitive agreement to acquire Peel, an AI platform specialized in transforming static content into real-time, two-way conversations. This acquisition represents a major evolution in buyer enablement, creating the first AI-native platform capable of simultaneously demonstrating, conversing, and learning throughout the buyer journey. The transaction is expected to close in Q2 2026, marking a shift toward a modern buying experience where products can effectively sell themselves through interactive intelligence.
Strategic Acquisition: Consensus will acquire Peel to integrate AI-powered conversational agents with interactive product tours.
AI-Native Evolution: The merger creates a platform that can converse and demonstrate value without requiring a scheduled sales meeting.
Zero-Party Intent: Every interaction captures real-time buyer intent, allowing sales teams to prioritize deals based on actual engagement data.
Content Transformation: Organizations can turn static assets—such as PDFs, videos, and presentations—into dynamic, personalized narratives.
Eliminating Friction: The combined solution addresses the "waiting room" era of B2B sales by providing instant, autonomous answers to buyer questions.
Expanded Intelligence: Revenue teams gain a unified view of engagement across the entire buying committee, accelerating the path to consensus.
Current B2B buyers prefer independent research over traditional, rep-led sales motions. By combining Peel’s specialized AI agents with Consensus’ interactive video demos, companies can now offer a continuous, buyer-led journey that adapts in real time to the user's role and industry.
"AI enables a transformational shift from showing a product through a static demo to letting the product sell itself," said Doug Johnson, CEO of Consensus. "Buyers don't want to be guided through a process; they want to explore, ask questions, and build confidence on their own terms. With Peel, every demo, every asset, every interaction becomes a conversation that drives the deal forward."
The acquisition aims to replace the passive consumption of marketing materials with active engagement. Peel's technology allows the product to "answer back," providing immediate value while automating the discovery process for go-to-market teams.
"Peel was built to make content interactive: to give buyers a way to actually engage, not just consume," said Brannon Santos, CEO of Peel. "Joining Consensus brings that vision to life at scale. Together, we're creating a system where products can converse, educate, and move buyers forward, without requiring a meeting or forcing a sales motion."
Ben Henson, CRO of Peel, added: "For years, the buyer had to wait. Wait for the demo. Wait for the rep. Wait for an answer to a question they already knew how to ask. That era is over. Now the product speaks for itself. Consensus built the gold standard for how buyers experience a product. Peel taught that product to answer back. Together, we're building something that has never existed: a buying experience with no waiting room."
The integrated platform positions Consensus at the forefront of a new software category where the product experience is the primary driver of revenue. By automating discovery and personalizing demos at scale, organizations can shorten deal cycles and improve stakeholder alignment within complex industries.
Consensus plans to rapidly integrate Peel's capabilities into its core platform, ensuring that existing customers of both services receive ongoing support and accelerated access to new conversational features.
Consensus is the world's most trusted AI-powered Interactive Demo Platform—delivering intelligent, always-on product experiences that accelerate and inform decisions. 80% of buying happens before sales ever enters the conversation. Today's buyers research independently and decide faster than ever, making traditional demos slow, rigid, and often wasted. Consensus transforms the buying motion by delivering personalized product experiences that buyers can explore and share on their own terms. The result is measurable: better-qualified deals, stronger stakeholder alignment, and faster sales cycles. Trusted by 60% of the world's largest software companies, including Oracle, Atlassian, Salesforce, and SAP, Consensus is #1 in Demo Automation on G2 and recognized as a Great Place to Work. Learn more at goconsensus.com.
Peel is an AI conversation agent platform that transforms content into real-time, voice-driven experiences. Its specialized agents enable companies to qualify buyers, deliver personalized narratives, guide product exploration, and drive learning across videos, documents, and more. Peel helps organizations turn static content into dynamic, deal-moving conversations.
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