Anaphora has announced the availability of Anaphora Events on SAP Store, enabling organizations to manage event execution directly within SAP Engagement Cloud and SAP Sales Cloud V2 workflows. The solution is designed to help businesses connect event engagement with customer and revenue processes while maintaining brand consistency across markets and teams.
Anaphora has expanded its presence within the SAP ecosystem with the launch of Anaphora Events on SAP Store. The solution enables organizations to manage event planning, execution, and measurement directly within existing SAP Customer Experience (CX) environments.
The company stated that events remain a critical channel for customer engagement and pipeline generation, yet many organizations continue to manage event operations across disconnected systems and workflows. This fragmentation can lead to delayed follow-up, inconsistent customer experiences, and lost opportunities for converting engagement into revenue.
Anaphora Events is designed to address these challenges by embedding event execution directly into SAP Engagement Cloud and SAP Sales Cloud V2 workflows.
By integrating event management with customer experience systems, organizations can capture structured event data, automate follow-up actions, and improve visibility into how event participation contributes to sales and revenue outcomes.
The platform also aims to support consistent execution across teams and markets, helping organizations maintain brand standards while allowing local teams to manage event activities more efficiently.
According to Anaphora, one of the key objectives of the platform is enabling organizations to deliver consistent, on-brand customer experiences regardless of geography or organizational structure.
“Events are one of the few moments where customers experience a brand directly, yet they are often executed without the systems needed to ensure both quality and measurable impact,” said Robin Reichert, Chief Alliance Officer at Anaphora.
“With Anaphora Events, teams can deliver high-quality, on-brand experiences across every market and level of the organization, while capturing structured data and accelerating follow-up, helping convert engagement into pipeline more efficiently.”
Through its integration with SAP Customer Experience solutions, Anaphora enables organizations to align event execution with customer engagement and revenue-generating activities.
The launch also reflects the continued expansion of solutions available through SAP Store, SAP's digital marketplace for SAP and partner applications. SAP Store currently offers access to thousands of SAP and SAP-validated partner solutions designed to support business growth and digital transformation initiatives.
As organizations increasingly seek ways to connect marketing activities with measurable business outcomes, Anaphora Events aims to provide a centralized approach to event management that links engagement data directly with customer and sales workflows.
Anaphora provides the infrastructure layer for consistent brand execution across distributed organizations. Its platform enables companies to plan, execute, and measure events directly within systems like SAP, ensuring that every activation is on brand and connected to pipeline and revenue.
While customer experience platforms manage processes, workflows, audiences, journeys, and data, Anaphora adds the missing layer of brand consistency at scale. Its platform enables organizations to centrally configure and govern the brand, while empowering teams across even the most decentralized organizations to execute locally, on brand by default, through simple, easy-to-use applications such as Anaphora Events.
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