Rokt mParticle, the leading hybrid customer data platform (CDP) for global enterprises, has announced it is broadening access to Match Boost and Composable Audiences for its entire customer base. This strategic move allows marketing teams to activate these capabilities within live campaigns and measure results across full performance cycles in their own environments. By shifting the traditional SaaS adoption model, the company is enabling organizations to determine the appropriate level of investment based on verified outcomes and measurable impact rather than artificial trial deadlines.
All customers now have access to Match Boost and Composable Audiences to validate performance.
Match Boost improves match rates for paid destinations like Meta, Google, and Reddit.
Composable Audiences allows teams to define audiences using both warehouse data and real-time signals.
The initiative addresses signal loss challenges that hinder first-party data effectiveness.
Enriched data used in Match Boost does not persist in mParticle or downstream platforms.
Enhanced capabilities are integrated directly into existing enterprise audience workflows.
The decision to expand access directly addresses a consistent challenge faced by enterprise marketing teams. As signal loss makes performance harder to sustain and executive leadership demands measurable returns on every incremental dollar, the standard SaaS model often requires expanded commitments before impact is validated. Rokt mParticle is changing this sequencing by making high-impact capabilities accessible within everyday workflows with clear guardrails.
"Adoption should follow evidence, not precede it," said Jillian Burnett, Senior Vice President, Go-to-Market for Rokt mParticle. "If a capability has the potential to drive measurable impact, customers should be able to see that impact clearly — in their own environment, against their own benchmarks — before we ask them to do anything else."
Match Boost is designed to combat the reduction in how effectively paid platforms recognize known customers. By enriching first-party audiences with additional identifiers from trusted third-party sources at the point of activation, it increases the addressable portion of audiences and supports stronger conversion rates. Many customers are currently seeing match rates more than double across destinations including Pinterest, Reddit, and Rokt.
Furthermore, Composable Audiences provides marketing and data teams with structured control across hybrid data environments. This allows enterprises to leverage historical depth from data warehouses alongside real-time behavioral signals. Teams can apply advanced logic and maintain governance standards without the need to duplicate data or restructure existing workflows, ensuring responsiveness where it matters most.
Both capabilities are available now for enterprise customers within Rokt mParticle's existing audience workflows. Match Boost currently supports US-based audiences across Meta, Google Ads, Google Marketing Platform, Reddit, Pinterest, and Rokt, with additional markets and platforms planned for later this year. These updates reflect the company's ongoing commitment to delivering real-time relevance and governed enterprise data.
As the industry moves toward the next wave of AI, where autonomous agents will require high-quality data and real-time signals, these tools solidify a hybrid model across ecommerce and advertising. This approach ensures that enterprises remain future-ready while maintaining the ability to prove value in the immediate transaction moment.
Rokt announced a $300 million investment in the mParticle platform in 2025. Rokt mParticle continues to double down on its commitment to deliver real-time relevance, extending beyond today and into the next wave of AI, where autonomous agents will require governed enterprise data and real-time behavioral signals. Rokt mParticle's hybrid model makes this possible across ecommerce, advertising, and customer experience, solidifying its leadership in the enterprise CDP market.
Rokt is the global leader in ecommerce, unlocking real-time relevance in the moment that matters most — The Transaction Moment™. Rokt's AI Brain and Ecommerce Network powers billions of transactions connecting hundreds of millions of customers, and is trusted to do this by the world's leading companies including Live Nation, Fanatics, Macy's, AMC Theatres, PayPal, Uber, Hulu, Staples, Albertsons and HelloFresh. Headquartered in New York City, Rokt has offices across North America, Europe, and the Asia-Pacific region.
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