Reach Agency, an award-winning influencer marketing agency, has expanded its team by 25% following a period of accelerated growth. The strategic expansion includes the hiring of 11 industry professionals and three internal promotions to support a slate of new clients and upcoming shifts in the creator economy. The agency is leaning into these senior roles to maintain its momentum and scale high-impact creator programs for its Fortune 500 partners.
Strategic Growth: Team headcount increased by 25% to accommodate a growing roster of new clients.
Industry Veterans: New hires bring leadership experience from agencies like Movers+Shakers, The GOAT Agency, and Influential.
Client Portfolio: New team members will oversee accounts for major brands including Google, Unilever, Nestlé, and YouTube.
Specialized Expertise: Hires span across account management, influencer strategy, project management, and creative content.
Internal Promotions: Three key staff members were promoted to Director and Senior Manager levels to lead client services.
Market Resilience: The expansion comes during a period of industry-wide economic uncertainty, signaling strong business health.
The new hires bring deep experience across beauty, tech, and consumer goods. Alexis Sokol joins as Account Director for Unilever, bringing experience from L'Oréal and e.l.f. Cosmetics, while Tyson Black, a YouTube-certified strategist, will lead the Google account. River Anton and Malissa Ma join to support brands such as Sunny D and Juicy Juice, while Antonia Abramowitz and Eden Luong will focus on the Nestlé portfolio.
"Despite the pressures of economic uncertainty industrywide, Reach is experiencing an exciting, accelerated growth period that we're not taking for granted. As a testament to our faith in our work and our clients, we're bringing on an incredible team of new hires," said Reach Agency CEO and Co-Founder Gabe Gordon. "We're gearing up for an even more impressive rest of the year, and future-proofing our business with the strongest industry talent."
To support the agency’s creative output, Emma Levine joins as Senior Creative & Content Specialist, bringing social-first strategy experience from Coca-Cola and Dunkin'. Additionally, Alexis Wells joins as Project Manager to oversee integrated productions, drawing on a decade of experience with brands like Burger King and Mountain Dew. The agency also bolstered its execution layer with hires including Amber Torres, Amanda Le, Olivia Luisi, and Eden Luong.
Alongside external hiring, Reach announced the promotions of Isabelle Eckel to Director, Client Service; Jeni Overton to Associate Social Media Director; and Ella Riley to Senior Manager, Client Service. These moves follow a highly successful year for the agency, which included over 20 award nominations and a placement on the Inc. 5000 list.
About Reach Agency
Reach Agency is a creator-led marketing agency that helps the world's leading brands connect with modern audiences through culture, content, and community. As a full-service partner, Reach blends strategy, creative, production, and proprietary technology to design and scale high-impact creator programs. With a focus on measurable business outcomes, Reach partners with Fortune 500 companies including Nestlé, Unilever, and General Motors to deliver innovative campaigns that drive relevance, engagement, and growth in today's evolving media landscape.
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