Retail media networks continue to reshape digital commerce by giving brands more opportunities to engage shoppers across multiple retail channels. Pacvue has announced a partnership with Ace Hardware to integrate RedVest Media into Pacvue's Commerce Operating System. The collaboration enables advertisers and brands to manage, optimize, and measure RedVest Media campaigns alongside other retail media networks through a unified platform, helping simplify campaign execution and improve performance insights.
The partnership brings Ace Hardware's RedVest Media retail media network into Pacvue's Commerce Operating System, allowing brands and agencies to activate and manage campaigns through a centralized interface. By consolidating campaign management across multiple retailers, the integration helps reduce operational complexity while improving efficiency for marketing teams.
Pacvue's platform enables advertisers to monitor campaign performance, automate optimization, and access actionable insights without switching between multiple retailer-specific tools. This unified approach supports better campaign execution and more consistent performance measurement across retail media investments.
RedVest Media is Ace Hardware's retail media network, providing brands with opportunities to reach customers throughout their shopping journey. Through the new integration, advertisers can leverage Pacvue's automation and analytics capabilities to optimize sponsored product campaigns and evaluate performance using centralized reporting.
The partnership expands the accessibility of RedVest Media while helping brands maximize advertising investments through improved campaign management and optimization.
The integration provides advertisers with enhanced visibility into campaign metrics through Pacvue's reporting and analytics tools. Marketing teams can compare performance across retail media channels, identify optimization opportunities, and make data-driven decisions using a single source of campaign intelligence.
This centralized approach helps brands better understand advertising effectiveness while simplifying retail media operations as commerce ecosystems continue to expand.
Retail media has become one of the fastest-growing segments of digital advertising, prompting brands to seek platforms that simplify campaign execution across multiple retailers. By integrating RedVest Media into its Commerce Operating System, Pacvue continues to expand its ecosystem while enabling advertisers to manage growing retail media investments more efficiently.
The partnership also provides Ace Hardware with broader access to advertisers already using Pacvue, helping extend the reach of its retail media network while supporting brands looking to improve campaign performance and operational efficiency.
"We're excited to partner with Ace Hardware to bring RedVest Media into the Pacvue Commerce Operating System, giving brands a streamlined way to manage and optimize campaigns across another important retail media network."
"Our collaboration with Pacvue makes it easier for advertisers to activate campaigns on RedVest Media while benefiting from advanced automation, reporting, and optimization capabilities."
As retail media networks continue to expand, brands are increasingly looking for integrated platforms that simplify campaign management across multiple retailers. The partnership between Pacvue and Ace Hardware addresses this need by combining RedVest Media with centralized campaign management, analytics, and optimization tools, helping advertisers improve operational efficiency and maximize retail media performance.
Pacvue is the leading commerce acceleration platform that integrates retail media, commerce management, and measurement. The company's Commerce Operating System empowers brands, agencies, and retailers with the tools needed to manage, automate, and optimize eCommerce operations across multiple marketplaces and retail media networks.
Ace Hardware is the largest retailer-owned hardware cooperative in the world, serving local communities through thousands of independently owned stores. Through RedVest Media, Ace Hardware provides brands with retail media advertising opportunities designed to engage customers across digital shopping experiences.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones, and thrive on the tech pulse.