NOVUS Media LLC, an independent media planning and buying agency, has appointed Libby Morgan as its new Chief Executive Officer. Morgan will lead the agency's next phase of scale, advancing its evolution from a media buyer to an architect of growth, with a focus on data-driven planning, precision buying, and measurable outcomes across digital and offline channels.
She succeeds Melony Rios and brings extensive experience in digital transformation and marketing strategy to navigate the evolving media industry.
Morgan brings over two decades of leadership experience spanning management consulting, digital transformation, and marketing strategy, with more than 15 years of P&L ownership across global organizations. She has built and led cross-disciplinary teams across the United States, Europe, and the Middle East, helping organizations like Nestle, HP, and Sanofi align business strategy, technology, and execution to drive revenue growth, increase market share, and deliver ROI.
Most notably, she previously served as President of MRM Commerce, where she oversaw global, end-to-end commerce and media activations spanning online and offline channels, with a strong emphasis on digital performance and personalization at scale.
At NOVUS, Morgan will strengthen strategic leadership, scale operational excellence, and deepen the agency's ability to deliver precision, personalization, and performance in media solutions.
"NOVUS has a long history of delivering smart, accountable media solutions," said Morgan. "I'm excited to build on that foundation as we help clients navigate complexity with precision, personalization, and performance that drives meaningful growth."
"We are thrilled to welcome Libby as CEO at a pivotal moment for our industry," said Dave Murphy, Executive Chair at NOVUS. "The future of media sits at the intersection of data, technology, and human insight, and this appointment reflects our commitment to leading that future. Libby brings the vision and expertise needed to drive intelligent planning and buying, advanced personalization, and rigorous measurement of impact across all media channels, creating growth and real results for our clients."
This leadership transition positions NOVUS to capitalize on opportunities in hyperlocal, multichannel media planning fueled by marketing science and geospatial analytics, ensuring superior business results for clients in a dynamic industry landscape.
About NOVUS
Headquartered in Chicago, NOVUS Media LLC is an independent media agency that uniquely plans and buys media through the lens of geography. They offer hyperlocal, customized, multichannel strategic media planning and buying with specialized multimedia talent, proprietary tools and custom techniques, representing the evolution of a next-gen agency. Focusing on local media of all types – TV, OTT, addressable, radio, OOH, digital display, video, mobile and search – NOVUS is fueled by marketing science and geospatial analytics to drive superior business results. Founded in 1987, NOVUS has evolved from a hyperlocal media buyer into a modern media partner delivering highly personalized, data-driven, and measurable campaigns across the full media ecosystem.
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