In a significant move for the streaming landscape, My Code has announced the launch of "Remezcla Más," the first streaming platform specifically designed for Latine Gen Z and Millennials. This new service leverages the cultural authority of Remezcla and the scalable media ecosystem of My Code to deliver authentic content and provide advertisers with direct access to a highly engaged, growth-oriented audience.
Quick Intel
My Code launches Remezcla Más, a streaming platform for Latine Gen Z and Millennials.
The app offers 10,000+ hours of premium, culturally-focused programming.
It features exclusive monthly film premieres from Latin America and the Caribbean.
Content includes original series on music, sports, and interviews with stars like Bad Bunny.
The platform addresses a content gap preventing an estimated 5 million subscriptions.
It integrates a dedicated FAST channel and offers advertisers deep audience insights.
Remezcla Más launches as an app on major TV platforms, delivering a vast library where Latine culture is the main attraction. The platform is anchored by exclusive monthly theatrical premieres of films from Mexico, Latin America, and the Caribbean, many streaming in the U.S. for the first time. Its original programming is deeply rooted in the community, featuring documentaries on emerging musicians, intimate portraits of artists and athletes, and exclusive archival interviews with global stars like Bad Bunny and Karol G.
The platform enters a market where major streamers are struggling to fully connect with high-growth audiences. This content gap is estimated to prevent roughly 5 million subscriptions, representing a significant untapped revenue opportunity. Remezcla Más is designed to fill this void, offering a purpose-built destination that meets the demand for authentic representation. As Edgar Hernandez, Chief Strategy Officer of My Code, stated, "This generation wants real stories, and that's what we're delivering."
Remezcla Más is more than a streaming app; it's an integrated media ecosystem. It incorporates Remezcla TV, a 24/7 FAST channel, and offers exclusive channels only available within the app to maximize audience engagement. For advertisers, the platform, through a partnership with iSpot, provides scalable access to this demographic along with incremental audience measurement and deeper cultural insights, enabling brands to align with influential voices and authentic cultural moments.
The launch of Remezcla Más represents a strategic fusion of cultural credibility and media technology. By building a dedicated home for Latine Gen Z and Millennials, My Code and Remezcla are not just capturing a market opportunity but are also creating a trusted platform that reflects the community it serves, setting a new standard for culturally-focused streaming.
My Code is a culture-driven media company that helps brands reach and earn the trust of growth audiences through CTV, digital, social, audio, and experiential. Through a combination of editorial partnerships, creator networks, and accountable media delivery, My Code turns cultural insight into measurable performance. Learn more at mycodemedia.com.
Remezcla Media Group, a My Code company, is the most culturally connected and largest Hispanic media group in the United States. With a pulse on the future of Latinidad, the company champions emerging voices that push Hispanic culture forward while honoring and celebrating heritage. By combining industry-leading content with unmatched reach among US Hispanic audiences, Remezcla Media Group delivers culture- and data-led custom solutions that enable brands to authentically connect and grow.
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