Mile Marker, the modern omnichannel media agency focused on delivering scalable and profitable growth for ambitious marketers, has appointed Lauren Fraser as Senior Vice President, Strategy & Transformation. In this newly created role, Fraser will spearhead the evolution of Mile Marker's strategic capabilities across client engagements, service offerings, and product development. Her leadership will support the agency's expansion into more complex assignments while driving innovation in data utilization, campaign performance, and emerging technologies.
Quick Intel
Strengthening Strategic Leadership for Growth Marketers
As Mile Marker continues to expand its client portfolio and tackle increasingly sophisticated marketing challenges, Fraser's expertise positions her to bridge strategy, technology, and measurable results. She will guide the agency's transformation roadmap, with particular emphasis on integrating AI effectively and leveraging data and campaign graphs to enhance campaign efficiency and outcomes.
"Lauren's experience sits exactly at the intersection of where Mile Marker and our clients are today and where we're going," said Scott Shamberg, President & CEO of Mile Marker. "She understands how to transform complex customer journeys into clear, actionable media and marketing strategies and how to connect data and technology to real business outcomes. As we continue to grow and win more complex assignments, Lauren will be a critical part of our leadership, our clients, and in shaping what comes next for Mile Marker."
Driving Innovation and Client Impact
Fraser will collaborate closely with teams to support emerging clients in achieving their growth objectives while contributing to capability development and agency evolution. Her background in enterprise marketing, combined with hands-on leadership in product, data, business intelligence, engineering, and growth functions, equips her to help Mile Marker deliver agile, precise solutions in a dynamic media environment.
"I'm excited to collaborate with my new colleagues at Mile Marker to partner with emerging clients to fulfill their growth ambitions," said Fraser. "What drew me to the indie agency space and to Mile Marker specifically is the ability to couple visionary human thinking with best-in-class tools and technology."
Fraser's prior roles at Adobe and as VP and GM at GoodRx have honed her ability to solve complex marketing challenges through data fluency, technology integration, and strategic execution—skills that align directly with Mile Marker's mission to provide speed, agility, and precision to ambitious growth marketers.
About Mile Marker
Mile Marker is a modern independent media agency purpose-built to deliver speed, agility, and precision to ambitious growth marketers. We provide a low-code but sophisticated approach to help brands manage the chaos of the media landscape through an unmatched range of media, data, and analytics capabilities. Mile Marker's client roster includes FreshPet, DoorDash, Webster Bank, and Harry's, among others.
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